Sales Effectiveness Specialist
Job Description
The Sales Effectiveness Specialist is responsible for driving sales performance by integrating learning & development, sales process optimization, performance analytics, CRM effectiveness, and cross functional commercial alignment. This role ensures the sales team has the skills, tools, processes, insights, and support required to achieve revenue targets, improve win rates, accelerate time to productivity, and deliver exceptional customer experiences.
Responsibilities- Sales Strategy, Enablement & Capability Development
- Develop and implement a comprehensive sales enablement and development strategy aligned to business goals and revenue targets.
- Conduct training needs analyses to identify skill and capability gaps across sales roles.
- Design structured onboarding programs to accelerate time to productivity.
- Create role based learning pathways for continuous development.
- Standardize, document, and continuously refine sales best practices and workflows.
- Training Delivery & Sales Skill Development
- Deliver engaging in person, virtual, and hybrid training sessions covering sales methodologies, product knowledge, customer engagement, negotiation, objection handling, and CRM systems.
- Facilitate workshops, simulations, role plays, and coaching sessions.
- Partner with external training providers where appropriate.
- Sales Process Optimization & Operational Excellence
- Analyze and improve end to end sales processes to increase efficiency and conversion rates.
- Identify bottlenecks within the sales funnel and implement corrective actions.
- Support pipeline management and forecasting accuracy.
- Improve territory planning, quota alignment, and sales execution discipline.
- Align sales processes with overall business strategy.
- Performance Analytics & Revenue Insights
- Track and analyze key sales KPIs including win rates, sales cycle time, conversion rates, quota attainment, and pipeline health.
- Define and monitor learning effectiveness metrics such as time to competency and performance improvement.
- Build dashboards and reports to provide actionable insights to leadership.
- Evaluate ROI of training and enablement initiatives.
- Identify performance gaps and recommend data driven improvements.
- CRM & Sales Technology Management
- Ensure effective CRM utilization, data integrity, and reporting accuracy.
- Optimize the sales technology stack to improve productivity and automation.
- Automate reporting and workflows where possible.
- Deliver systems and tools training to maximize adoption and usage.
- Coaching & Leadership Development
- Coach sales managers to become effective performance coaches.
- Provide one on one and group coaching to improve individual performance.
- Support performance improvement plans and succession planning.
- Embed a culture of accountability, continuous learning, and commercial excellence.
- Cross Functional Commercial Alignment
- Act as the primary liaison between Sales, Marketing, Product, Finance, HR, CX, and Operations.
- Collaborate with Sales Leadership to address performance challenges and capability gaps.
- Work with Marketing to improve lead quality, campaign effectiveness, and sales enablement materials.
- Relay field feedback to Product teams to inform market insights and product strategy.
- Support Finance with forecasting, revenue planning, and performance reporting.
- Ensure alignment of messaging, value propositions, and go to market execution across functions.
- Bachelor's degree in business, Marketing, Finance, or related field.
- 5+ years' experience in Sales Enablement, Sales Operations, Learning & Development, or related roles.
- Proven experience designing and delivering impactful training programs.
- Advanced proficiency in CRM systems (e.g., Salesforce).
- Strong analytical skills with experience building reports and dashboards.
- Demonstrated project management and change management capabilities.
We welcome candidates from all backgrounds. The role offers flexible working hours to accommodate personal productivity patterns, well being initiatives, shared parental leave, study assistance, sabbaticals, and other wellbeing programs. Benefits are country specific and can be accessed on your location page.
We are an equal opportunity employer. Qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or contact 1-.
About This Role
Career insights for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel positions