Head of Global Industry & ABM Programs

Make an impact with NTT DATA. Join a company that is pushing the boundaries of what is possible. The Director, Account Based Marketing (ABM) is a leadership role responsible for executing the ABM strategy to drive growth and engagement across regions and multiple countries. Through the application of ABM methodology, this role is accountable for driving a significant uplift in engagement with clients, retaining and expanding their engagement with the organization and ultimately generating long term sustainable growth across accounts and regions.

• Define the ABM strategy and approach, working closely with relevant sales and marketing leads.
• Translate customer needs into personalized ABM programs aligned to business goals and objectives.
• Deliver against KPIs identified and aligned to business targets.
• Identify, plan and implement the ABM program approach aligned to business priorities, goals and identified client needs, working closely with marketing teams.
• Manage, define and support the best ABM approach and tactics for global campaigns and brand initiatives such as Tour de France.
• Work across multiple areas with local and regional sales and marketing teams on the identification and execution of key accounts and cluster campaigns based on client insights.
• Drive and demonstrate ABM adoption and performance in achieving business goals and drive pipeline results.
• Communicate with key stakeholders and executives across regions and the wider business to demonstrate the impact of ABM with clients and sales.
• Provide coaching, mentoring and management of a team of ABM professionals, fostering a culture of innovation, collaboration and continuous improvement while focusing on operational excellence.

• Significant ability to influence others to drive results.
• Strong teamwork and collaboration skills.
• Effective written and verbal communication to achieve specific objectives.
• Ability to gain support for ideas, proposals, projects and solutions.
• Flexibility and independent ability to meet deadlines.
• Knowledge of web 2.0, search, wikis and interactive elements and appropriate use.
• Ability to develop and strengthen partnerships and relationships and establish credibility with internal and external stakeholders.
• Understanding of multi channel engagement data, behavioral data and predictive data to optimize client engagement.
• Program management skills with the ability to juggle multiple projects and consistently deliver results.
• Full range of technical marketing skills including insight development, messaging development, campaign planning, activation and marketing performance management.
• Strategic vision for account based marketing aligned with overall business goals.
• Understanding of ABM principles and practices, focusing on delivering personalized experiences to target accounts.
• Proficiency in using data and analytics to inform marketing strategies and measure the impact of ABM initiatives.
• Leadership experience in managing teams, driving initiatives, and mentoring staff.
• Budget management skills to allocate resources effectively and measure ROI.
• Creative thinking to develop innovative ABM approaches that differentiate the organization from competitors.
• Focus on achieving tangible business outcomes such as pipeline growth and revenue generation.

• Bachelor's degree or equivalent in marketing, business, communications, or a related field.
• Certifications in ABM, digital marketing, or relevant IT domains are an advantage.

• Significant demonstrated experience in a technology and/or business environment, preferably a global organization.
• Experience in marketing, marketing communications, or an online agency role.
• Significant ABM experience - particularly with 1: few execution.
• Experience managing and leading a marketing team, preferably an ABM team.

Hybrid Working

NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category.