TRAFFIC Western Cape

Trainer

Lead Capital Group

Job Description

Role Purpose

We are seeking a highly knowledgeable and performance-driven Call Centre Trainer responsible for equipping agents with the skills, knowledge, and confidence required to succeed in a fast-paced call center environment.


This role requires someone who is not only an excellent trainer but also a deep subject matter expert on the company's products, systems, processes, and sales or service strategies. You will be the go to authority for operational knowledge and will play a key role in ensuring agents perform consistently at a high level.


You will work closely with Operations, Team Leaders, Quality Assurance, and Management to ensure training programs directly support business performance and operational standards.


Core Responsibilities

  • New Hire Training

    • Deliver structured onboarding programs for new agents covering products, systems, processes, compliance, and call handling techniques.

    • Ensure all trainees meet competency standards before graduating to the production floor.

    • Conduct knowledge assessments and performance evaluations during training.

    • Act as the primary knowledge resource for agents and management on products, processes, and call centre systems.

    • Maintain a deep understanding of company offerings, policies, and operational procedures.

    • Provide clarification and guidance when complex customer or operational queries arise.



  • Sales & Skills Coaching

    • Deliver coaching sessions to improve sales performance, objection handling, call control, and communication skills.

    • Identify skill gaps within teams and provide targeted training interventions.



  • Training Material Development

    • Design and maintain training manuals, presentations, scripts, and learning materials.

    • Ensure training content remains accurate and aligned with product updates and operational changes.



  • Call Quality & Performance Improvement

    • Review call recordings and collaborate with Quality Assurance teams to identify areas for improvement.

    • Conduct refresher training sessions based on performance trends and operational needs.



  • System & Process Training

    • Train agents on internal systems, CRM platforms, dialer tools, and operational workflows.

    • Ensure agents are fully competent in navigating systems required for daily performance.



  • Performance Reporting

    • Track training outcomes such as graduation rates, post-training agent performance, and coaching effectiveness.

    • Provide feedback to management on training needs and operational knowledge gaps.



  • Operational Support

    • Support Team Leaders and Operations Managers by providing expert guidance on campaigns, processes, and best practices.




Required Skills & Experience

  • Proven experience as a Trainer within a call centre or BPO environment.

  • Strong subject matter expertise in call centre operations, sales processes, or customer service frameworks.

  • Excellent presentation, facilitation, and coaching abilities.

  • Ability to translate complex processes into clear and practical training.

  • Strong knowledge of CRM systems, dialer platforms, and call centre technology.

  • Proficiency in Microsoft Office or Google Workspace.


Key Competencies

  • Deep product and process knowledge

  • Strong coaching and mentoring ability

  • Excellent communication and presentation skills

  • Ability to simplify complex information

About This Role

Career insights for Training and Development Specialists positions

Salary Benchmark
$64,340/year
Source: O*NET (USD)
Job Outlook
This career will grow rapidly in the next few years.
Key Skills for This Role
Instructing Speaking Learning Strategies Active Listening Social Perceptiveness
Common Technologies
Django Drupal HTML5 Common Curriculum Canvas LMS Moodle Webex Google Meet

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