Senior Marketing Manager Marketplace Growth and Demand

Senior Marketing Manager: Marketplace Growth & Demand at Ticketmaster South Africa and Quicket.

Cape Town, South Africa (Hybrid).

Ticketmaster South Africa and Quicket.

Permanent.

• Own ticket sales growth driven by marketing, including fan acquisition, conversion, repeat purchase behaviour and marketplace optimisation.
• Optimise customer acquisition cost, channel performance and return on marketing investment to improve commercial outcomes.
• Drive improved sell through rates across a diverse portfolio of events and markets.
• Partner closely with Sales to support client acquisition, event supply growth, pipeline generation and commercial campaigns.
• Develop targeted B2B marketing initiatives for promoters, venues, festivals, schools, corporates and independent organisers.
• Create sales enablement materials, including case studies, pitch decks, thought leadership and client communications, to improve sales effectiveness.
• Plan and execute campaigns across paid media, CRM, social, content and owned channels for both Ticketmaster and Quicket platforms.
• Manage digital marketing budgets, agency partners and external suppliers to deliver strong return on investment.
• Use segmentation, testing and performance data to improve fan acquisition, conversion and repeat purchase.
• Develop scalable, localised marketing playbooks to support successful market expansion across Africa.
• Grow distribution channels, including affiliates, media, commerce integrations and distributed commerce partnerships.
• Lead the positioning of Quicket as part of Ticketmaster, ensuring the transition is clear, credible and commercially effective.
• Ensure SEO, GEO and content best practices are applied across digital platforms and campaign activity.
• Provide regular reporting, insight and recommendations across B2C demand, B2B activity, campaign performance and channel efficiency.
• Lead a small marketing team and manage consultants, part time employees, agencies and external partners, creating practical processes and reporting rhythms that improve execution and accountability.

• Proven experience in B2B and B2C marketing, ideally gained across marketplace, ecommerce, demand led, live events, ticketing, entertainment or media environments.
• Strong track record of driving revenue through marketing, with experience managing CAC, LTV, ROI and marketing efficiency metrics.
• Experience partnering closely with Sales teams to support lead generation, client acquisition, account growth and commercial campaigns.
• Strong understanding of performance marketing, analytics, experimentation, segmentation and campaign optimisation.
• Confident using modern digital marketing tools, including paid media platforms, analytics such as GA4, CRM and email platforms, social media management tools and relevant AI productivity tools.
• Experience managing marketing budgets, agencies, external partners and small teams.
• Experience operating across multiple markets or regions, with African experience advantageous.
• Excellent verbal and written communication skills, including strong copywriting and client facing communication.
• Relevant marketing degree or diploma, or equivalent practical experience.
• Ability to work extended hours, including evenings, weekends and public holidays where required with reasonable notice, as dictated by show dates, deadlines and market activity.
• Commerciallyminded and outcome focused, translating business priorities into practical marketing plans.
• Data driven and analytical, using insight to make decisions, improve performance and solve problems.
• Hands on and execution oriented, comfortable building practical processes that can scale across markets.
• Collaborative and confident working across Sales, Country Managing Directors, global brand teams, promoters, venues and external partners.
• Organised, proactive and self motivated, with strong time management and prioritisation skills.
• Comfortable operating with autonomy in fast paced, high pressure environments.
• Positive team player who communicates clearly, acts with integrity and creates an inclusive environment where people can do their best work.
• Willing to embrace AI tools and new ways of working to improve marketing efficiency and effectiveness.

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. We will do all that we can to help you successfully balance your work and home life. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.