Marketing Managers
What is a Marketing Manager?
A Marketing Manager is a professional responsible for overseeing and directing the marketing activities of an organization. They play a crucial role in developing marketing strategies that align with the company's goals, targeting specific demographics to increase brand awareness and drive sales. Marketing Managers analyze market trends, consumer behavior, and competitive landscapes to create effective promotional campaigns. They work collaboratively with various departments, including sales, product development, and advertising agencies, to ensure cohesive messaging and branding. The role often entails managing budgets and evaluating the performance of marketing initiatives, adjusting strategies as needed to achieve optimal results. With the rise of digital marketing, Marketing Managers increasingly utilize various online platforms and technologies to engage with customers, monitor campaign performance, and foster strong brand loyalty.
Tasks
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
Technology Skills
- Data base user interface and query software
- Web platform development software
- Video creation and editing software
- Customer relationship management CRM software
- Data base management system software
Tools Used
- Personal digital assistant PDAs or organizers
- Laser fax machine
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Photocopiers
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Scanners
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Notebook computers
Knowledge
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Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
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Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Skills
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Active Learning
Understanding the implications of new information for both current and future problem-solving and decision-making.
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Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
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Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
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Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Abilities
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Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
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Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
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Written Comprehension
The ability to read and understand information and ideas presented in writing.
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Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
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Written Expression
The ability to communicate information and ideas in writing so others will understand.
Education
How much education does a new hire need to perform a job in this occupation?
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Bachelor's degree
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Master's degree
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Professional degree
Awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession
Work Activities
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Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
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Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
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Working with Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
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Making Decisions and Solving Problems
Analyzing information and evaluating results to choose the best solution and solve problems.
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Organizing, Planning, and Prioritizing Work
Developing specific goals and plans to prioritize, organize, and accomplish your work.
Detailed Work Activities
- Develop marketing plans or strategies.
- Evaluate program effectiveness.
- Direct sales, marketing, or customer service activities.
- Analyze data to inform operational decisions or activities.
- Estimate cost or material requirements.
Work Interests
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Enterprising
Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
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Conventional
Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
Job Outlook
Projected salary and job growth
This career will grow rapidly in the next few years.
Assessment
Related assessments and tests
No assessment available.