Digital Marketing Manager - Demand Generation & ABM

Build an AI-powered demand engine - not just optimize one.

GVW Group is a private investment and industrial holding company focused on building and scaling early stage, high-growth, and mid-sized operating companies by providing strategic expertise and resources. GVW Group spans globally across diverse industries ranging from manufacturing, to technology, distribution, big data, engineering, and energy efficiency, with trusted brands such as Autocar, Autocar Parts, JIT Truck Parts, GVW Parts, Triz Engineering, Aculocity, VORZA, and GVW Investments.

We're hiring a Digital Marketing Manager to lead the transformation of Autocar's marketing function into a modern, AI-enabled demand generation engine-built around account-based growth, measurable impact, and commercial outcomes.

This is not a maintenance role. It's a build-and-scale opportunity with real ownership.

You will design and operate a scalable, automated, and measurable growth engine that feeds qualified demand into Sales-not vanity metrics.

• Demand Generation (Primary Accountability)
• Own digital pipeline across priority vocational segments
• Design, execute, and continuously optimize multi-channel programs aligned to long-cycle B2B sales motions
• Translate commercial priorities into measurable outcomes (MQLs, SQLs, pipeline, CAC efficiency)
• Ensure every program is tied to revenue impact-not activity
• Account-Based Marketing (ABM) by Vocation
• Build and operate ABM programs for priority named accounts and buying groups
• Partner tightly with Sales and Commercial leadership to define target account lists, map buying committees, and personalize messaging, journeys, and offers
• Operationalize ABM inside Market (and integrated platforms)
• Marketing Automation & Marketo System
• Own Marketo as the core demand engine
• Design and maintain lead scoring models, nurture streams, lifecycle stage definitions, attribution logic, sales, and handoff rules
• AI-Enabled "Cruise Control" Execution
• Design a modern AI-enabled demand stack covering PPC optimization, keyword strategy & SEO, content variation testing, campaign performance optimization, and predictive insights and anomaly detection
• Implement AI-driven marketing systems (automation, optimization, insights)
• Paid, Organic & Search Performance Excellence
• Own performance across paid search, SEO, and multi-channel campaigns
• Continuously optimize spend based on pipeline contribution
• Scale what works. Shut down what doesn't.
• Vocation-Specific Messaging & Journeys
• Translate deep vocational product knowledge into targeted, persona-driven journeys, application-driven messaging, and buying-stage-appropriate assets
• Ensure digital programs reflect Autocar's engineering credibility and vocational authority-not generic OEM marketing
• Measurement & Transparency
• Build and own clear, transparent reporting, measurement, and dashboards tied to pipeline and ROI-no black boxes, no vanity metrics.

• Proven experience owning B2B demand generation in complex, high consideration environments.
• Deep hands on expertise with Marketo (not just familiarity).
• Demonstrated success with ABM programs, ideally integrated with Sales.
• Strong command of PPC, SEO / keyword strategy, funnel optimization, attribution logic, demand scoring
• Practical experience applying AI tools in digital demand generation.
• A builder mindset - someone who can create scalable systems from scratch

• Commercially wired - thinks in pipeline, not posts.
• Systems thinker who designs for scale and repeatability.
• Intellectually curious, especially around AI and automation.
• Low ego, high ownership, high standards.

• Experience in industrial, OEM, manufacturing, or capital equipment environments.
• Exposure to long sales cycles with multiple decision makers.
• Comfort working with technical products and engineering driven organizations.

• Competitive compensation that recognizes your skills, experience, and impact
• Performance-based bonus that rewards results and contributions
• Comprehensive medical, dental, and vision coverage to support your well-being
• Retirement/401(k) with a company match to help you invest in your future
• Paid company holidays to rest, recharge, and maintain work-life balance
• A high-impact role with real ownership
• The opportunity to build something meaningful and scalable
• Global exposure within GVW Group's diverse international network.

Cape Town South Africa

The duties and responsibilities outlined here are representative but not exhaustive of the tasks that the employee may be required to perform. Management reserves the right to modify, add, or remove duties and to assign other tasks as necessary to meet business needs.

GVW is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or any other characteristic protected by law.

GVW complies with the Americans with Disabilities Act (ADA) and provides reasonable accommodations to qualified individuals with disabilities. Employees who require assistance or accommodation should contact Human Resources.