First-Line Supervisors of Retail Sales Workers
What is a First-Line Supervisor of Retail Sales Workers?
First-Line Supervisors of Retail Sales Workers are responsible for overseeing the daily operations of retail sales departments. They play a crucial role in managing and directing the work of sales staff, ensuring that customer service standards are met and that sales goals are achieved. These supervisors typically work in various retail settings, such as department stores, grocery stores, and specialty shops. Their duties include training new employees, scheduling work shifts, monitoring sales performance, and providing guidance to sales associates. Additionally, they are often involved in resolving customer complaints and ensuring that the store's merchandising and display standards are maintained. Through effective leadership, they contribute to creating a positive shopping experience for customers while driving business performance.
Tasks
- Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.
- Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
- Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
- Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
- Instruct staff on how to handle difficult and complicated sales.
Technology Skills
- Data base user interface and query software
- Video creation and editing software
- Point of sale POS software
- Enterprise resource planning ERP software
- Business intelligence and data analysis software
Tools Used
- Magnetic stripe readers and encoders
- Electronic funds transfer point of sale equipment
- Security cameras
- Point of sale payment terminal
- Bar code reader equipment
Knowledge
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Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
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Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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Education and Training
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Skills
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Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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Service Orientation
Actively looking for ways to help people.
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Speaking
Talking to others to convey information effectively.
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Coordination
Adjusting actions in relation to others' actions.
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Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Abilities
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Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
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Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
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Speech Clarity
The ability to speak clearly so others can understand you.
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Speech Recognition
The ability to identify and understand the speech of another person.
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Problem Sensitivity
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
Education
How much education does a new hire need to perform a job in this occupation?
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High school diploma or equivalent
or: GED, High School Equivalency Certificate
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Associate's degree
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Less than high school diploma
Work Activities
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Performing for or Working Directly with the Public
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
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Training and Teaching Others
Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
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Making Decisions and Solving Problems
Analyzing information and evaluating results to choose the best solution and solve problems.
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Coaching and Developing Others
Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
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Resolving Conflicts and Negotiating with Others
Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Detailed Work Activities
- Answer customer questions about goods or services.
- Greet customers, patrons, or visitors.
- Supervise sales or support personnel.
- Establish operational policies.
- Examine condition of property or products.
Work Interests
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Enterprising
Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
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Conventional
Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
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Social
Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.

Job Outlook
Projected salary and job growth
$30350.0 - $76350.0
This career will have large numbers of openings.