Advertising and Promotions Managers

Skills

• Active Listening

  Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

• Critical Thinking

  Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

• Social Perceptiveness

  Being aware of others' reactions and understanding why they react as they do.

• Speaking

  Talking to others to convey information effectively.

• Judgment and Decision Making

  Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Abilities

• Oral Expression

  The ability to communicate information and ideas in speaking so others will understand.

• Oral Comprehension

  The ability to listen to and understand information and ideas presented through spoken words and sentences.

• Speech Clarity

  The ability to speak clearly so others can understand you.

• Written Comprehension

  The ability to read and understand information and ideas presented in writing.

• Deductive Reasoning

  The ability to apply general rules to specific problems to produce answers that make sense.

Education

How much education does a new hire need to perform a job in this occupation?

• Bachelor's degree
  60 %
• High school diploma or equivalent
  10 %

  or: GED, High School Equivalency Certificate

• Some college, no degree
  8 %

Work Activities

• Working with Computers

  Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

• Communicating with People Outside the Organization

  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

• Getting Information

  Observing, receiving, and otherwise obtaining information from all relevant sources.

• Communicating with Supervisors, Peers, or Subordinates

  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

• Organizing, Planning, and Prioritizing Work

  Developing specific goals and plans to prioritize, organize, and accomplish your work.

Detailed Work Activities

• Develop promotional materials.
• Examine marketing materials to ensure compliance with policies or regulations.
• Confer with organizational members to accomplish work activities.
• Coordinate operational activities with external stakeholders.
• Evaluate employee performance.

Work Interests

• Enterprising

  Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.

• Conventional

  Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.

• Artistic

  Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.