SOUTH AFRICA · SALARY IN RANDS

Advertising and Promotions Managers salary in South Africa

About R513,890 a year, before tax. That is about R42,824 a month. Then the work, the skills, and a free assessment if you want to know whether it fits.

  • Account Executive
  • Advertising Manager (Ad Manager)
  • Advertising Sales Manager (Ad Sales Manager)
  • Classified Advertising Manager (Classified Ad Manager)
  • Communications Director
  • Communications Manager
  • Creative Services Director
  • Marketing and Promotions Manager

What do Advertising and Promotions Managers do?

Advertising and Promotions Managers are responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services. They work to enhance brand awareness, increase sales, and drive customer engagement through various promotional strategies. These professionals oversee the entire advertising process, from conceptualizing the campaign to executing and analyzing its effectiveness. They collaborate with different departments, including sales, public relations, and product development, to ensure unified messaging and branding. Furthermore, Advertising and Promotions Managers spend time researching market trends, understanding consumer behavior, and adapting strategies to meet the changing landscape of the market. Their work often involves the use of digital marketing, social media platforms, traditional advertising methods, and creative content development to attract and retain customers, ultimately contributing to the success of the organization.

What the work actually is

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate with the media to disseminate advertising.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

Skills employers expect

Skills

  • Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
  • Speaking Talking to others to convey information effectively.
  • Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Abilities

  • Oral Expression The ability to communicate information and ideas in speaking so others will understand.
  • Oral Comprehension The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Speech Clarity The ability to speak clearly so others can understand you.
  • Written Comprehension The ability to read and understand information and ideas presented in writing.
  • Deductive Reasoning The ability to apply general rules to specific problems to produce answers that make sense.

Knowledge

  • Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

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How people get into it

Education of new hires

Bachelor's degree
High school diploma or equivalent
or: GED, High School Equivalency Certificate
Some college, no degree

A normal week

  • Working with Computers
  • Communicating with People Outside the Organization
  • Getting Information
  • Communicating with Supervisors, Peers, or Subordinates
  • Organizing, Planning, and Prioritizing Work

Tools used on the job

Technology

Tools

  • Photocopiers Photocopying equipment
  • Scanners Computer data input scanners
  • Notebook computers Laptop computers
  • Personal digital assistant PDAs or organizers Personal digital assistants PDA
  • Portable data input terminals Handheld computers

Who it suits

Enterprising

Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.

Conventional

Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.

Artistic

Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.

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Questions people ask

How much do Advertising and Promotions Managers earn in South Africa?

The average Advertising and Promotions Managers salary in South Africa is about R513,890 a year, before tax. A typical range is R358,844 to R715,326 a year.

What do Advertising and Promotions Managers do?

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies, Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications and Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

How do I know if this career fits me?

Take the free Assessify career assessment. It matches your answers to careers and shows the South African salary next to each one.