Search Marketing Strategists
What is a Search Marketing Strategist?
A Search Marketing Strategist is a professional who specializes in developing and implementing strategies to enhance a brand's visibility in search engine results. This role encompasses both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, requiring a deep understanding of search engine algorithms, market trends, and audience behavior. Search Marketing Strategists analyze website performance, optimize content for search engines, perform keyword research, and manage campaigns to ensure maximum reach and engagement. Their primary goal is to drive targeted traffic to websites, improve conversion rates, and ultimately achieve higher return on investment (ROI) for marketing efforts. This position requires a balance of technical skills, analytical thinking, and creative problem-solving to effectively navigate the constantly evolving digital landscape.
Tasks
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Technology Skills
- Web platform development software
- Graphics or photo imaging software
- Data base user interface and query software
- Business intelligence and data analysis software
- Sales and marketing software
Tools Used
- Computer servers
- Videoconferencing systems
- Teleconference equipment
-
Desktop computers
-
Personal computers
Knowledge
-
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
-
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
-
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
-
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
-
Mathematics
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Skills
-
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
-
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
-
Active Learning
Understanding the implications of new information for both current and future problem-solving and decision-making.
-
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
-
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Abilities
-
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
-
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
-
Written Comprehension
The ability to read and understand information and ideas presented in writing.
-
Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
-
Fluency of Ideas
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Education
How much education does a new hire need to perform a job in this occupation?
-
Bachelor's degree
-
Associate's degree
-
Some college, no degree
Work Activities
-
Working with Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
-
Analyzing Data or Information
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
-
Updating and Using Relevant Knowledge
Keeping up-to-date technically and applying new knowledge to your job.
-
Making Decisions and Solving Problems
Analyzing information and evaluating results to choose the best solution and solve problems.
-
Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
Detailed Work Activities
- Implement advertising or marketing initiatives.
- Collaborate with others to develop or implement marketing strategies.
- Design websites or web applications.
- Analyze website or related online data to track trends or usage.
- Coordinate project activities with other personnel or departments.
Work Interests
-
Enterprising
Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
-
Conventional
Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
-
Investigative
Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service.
Job Outlook
Projected salary and job growth
$40040.0 - $137040.0
This career will grow rapidly in the next few years.
Assessment
Related assessments and tests
No assessment available.