Advertising Sales Agents
What is an Advertising Sales Agent?
Advertising Sales Agents are professionals who sell advertising space and time to businesses and individuals. They serve as intermediaries between advertisers and media outlets, including newspapers, radio and television stations, and online platforms. The primary goal of Advertising Sales Agents is to help clients reach their target audience effectively by promoting their products or services through tailored advertising solutions. They often conduct market research to identify potential clients, develop marketing strategies, and maintain relationships with existing clients to ensure repeat business. These agents must possess excellent communication and negotiation skills, as they frequently pitch advertising rates and opportunities while adjusting their proposals to meet the needs of their clients. Additionally, Advertising Sales Agents keep track of industry trends and competitor activities to provide informed recommendations to their clients, ultimately driving both sales and brand awareness for the businesses they represent.
Tasks
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Maintain assigned account bases while developing new accounts.
- Provide clients with estimates of the costs of advertising products or services.
- Locate and contact potential clients to offer advertising services.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
Technology Skills
- Graphics or photo imaging software
- Presentation software
- Desktop publishing software
- Electronic mail software
- Data base user interface and query software
Tools Used
- Notebook computers
- Personal digital assistant PDAs or organizers
- Special purpose telephones
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Desktop computers
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Personal computers
Knowledge
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Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
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Mathematics
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Skills
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Speaking
Talking to others to convey information effectively.
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Persuasion
Persuading others to change their minds or behavior.
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Service Orientation
Actively looking for ways to help people.
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Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
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Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Abilities
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Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
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Speech Clarity
The ability to speak clearly so others can understand you.
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Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
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Speech Recognition
The ability to identify and understand the speech of another person.
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Written Comprehension
The ability to read and understand information and ideas presented in writing.
Education
How much education does a new hire need to perform a job in this occupation?
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Bachelor's degree
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High school diploma or equivalent
or: GED, High School Equivalency Certificate
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Some college, no degree
Work Activities
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Selling or Influencing Others
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
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Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
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Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
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Thinking Creatively
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
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Performing for or Working Directly with the Public
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Detailed Work Activities
- Develop content for sales presentations or other materials.
- Deliver promotional presentations to current or prospective customers.
- Identify potential customers.
- Develop professional relationships or networks.
- Estimate costs or terms of sales.
Work Interests
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Enterprising
Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
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Conventional
Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
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Artistic
Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.
Job Outlook
Projected salary and job growth
$31200.0 - $133150.0
New job opportunities are less likely in the future. : Below Average
Assessment
Related assessments and tests
No assessment available.