SOUTH AFRICA · SALARY IN RANDS

Public Relations Managers

What the work involves, the skills employers want, and how to get started in South Africa.

  • Communications Director
  • Communications Manager
  • Community Relations Director
  • Development Director
  • Public Affairs Director
  • Public Relations Director (PR Director)
  • Public Relations Manager (PR Manager)
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What do Public Relations Managers do?

A Public Relations Manager is a professional responsible for shaping and maintaining a favorable public image for an organization, brand, or individual. They serve as the bridge between the organization and its various stakeholders, including the media, customers, and the general public. Public Relations Managers develop communication strategies and campaigns that promote the organization’s objectives and messages, often utilizing various channels such as press releases, social media, and events. They monitor public opinion, respond to inquiries, manage crises, and cultivate relationships with key influencers and journalists. Through strategic storytelling and effective communication, Public Relations Managers enhance the credibility and visibility of their clients and ensure that their images align with their desired reputation.

What the work actually is

  • Assign, supervise, and review the activities of public relations staff.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Design and edit promotional publications, such as brochures.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Develop, implement, or maintain crisis communication plans.

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Tools used on the job

Technology

Tools

  • Photocopiers Photocopying equipment
  • Scanners Computer scanners
  • Notebook computers Laptop computers
  • Special purpose telephones Multi-line telephone systems
  • Desktop computers

Who it suits

Enterprising

Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.

Conventional

Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.

Social

Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.

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Questions people ask

How much do Public Relations Managers earn in South Africa?

Public Relations Managers salaries in South Africa vary by experience, province and employer.

What do Public Relations Managers do?

Assign, supervise, and review the activities of public relations staff, Confer with labor relations managers to develop internal communications that keep employees informed of company activities and Design and edit promotional publications, such as brochures.

How do I know if this career fits me?

Take the free Assessify career assessment. It matches your answers to careers and shows the South African salary next to each one.