TRAFFIC Western Cape

Multi-Channel Digital Growth Strategist

Lewis International

Job Description

Introduction

To manage, implement, monitor and report on the day-to-day and ad hoc project execution on all digital channels (web, mobile app and some social media) and those of benefit and other company digital channels.

Duties & Responsibilities
  • Implement and maintain a multi-channel (web and mobile app) strategy and plan that delivers against strategic business objectives over a short term and long-term duration
  • Measure and report on results and recommend changes to an ever-evolving strategy and plan to optimize digital platforms, functionality and alignment to the overarching business goals and strategic intent
  • Manage, measure and report on the performance of digital agency on a day-to-day basis against a set SLA
  • Support and report on setup and execution of marketing campaigns that impacts the digital platforms
  • Manage and review partner digital platforms and annual strategic plan
  • Drive out stakeholder alignment on projects impacting digital platforms across the Group and its Partners.
  • Research and recommend new digital platforms and opportunities
Qualifications & Requirements
  • 4-year qualification in Computer Science or ecommerce or digital marketing
  • 5 years- experience with 2 years Digital Specialist
  • A Genius when it comes to the digital landscape with a keen focus on websites, mobile apps, social media, whatsapp for business and google ad words, SEO, Firewalls, Pay per Click to name a few.
  • How to set-up e-commerce across multi-digital channels
  • Firm understanding and experience with CX journey design and improvements
  • A genius when it comes to google analytics and reporting across multi-digital channels
  • Basic understanding of IT architecture and CMS
  • Must have a firm understanding and proven record to implement a digital vision and digital evolution in the work- place.
  • Must be able to run and implement digital projects across muti-digital channels

About This Role

Career insights for Digital Forensics Analysts positions

Salary Benchmark
R46,207/month
R25,599 to R63,118/month
Source: WageIndicator ZAR data
Job Outlook
This career will grow rapidly in the next few years and is a new and emerging career.
Common Technologies
iOS 17 macOS Sonoma GNU Bash 5.2 Cloud Platform Services Slack C# 12.0 Java 21 Perl 5.38