Hybrid Social Content Producer - Video & Influencers

Sandton, South Africa Posted on 21/05/2026

Firewater is looking for a highly motivated Junior to Mid-Level Creative Content Producer to join our growing team. This role is ideal for someone who lives and breathes social content, understands platform trends, and can independently capture and produce engaging content across a variety of brands and industries.

You'll be responsible for both shooting and editing content for social media, from event coverage and on location filming to in office editing of platform native short form content. This is a hands on role requiring someone who is proactive, adaptable, creatively driven, and comfortable working autonomously.

You should be confident capturing content in fast paced environments, identifying moments worth documenting, and turning footage into engaging short form assets optimised for platforms such as Instagram, TikTok, YouTube Shorts, LinkedIn, and Meta.

The role also includes influencer sourcing, coordination, and management for selected campaigns and brand activations.

• Shoot high quality social first content at Brand activations
• Conferences
• Client offices
• Lifestyle shoots
• On location productions
• Capture both video and photography content where required
• Independently identify engaging moments, trends, and storytelling opportunities on site
• Ensure content is captured in platform appropriate formats (vertical first focus)

• Edit short form content including Instagram Reels, TikToks, YouTube Shorts
• Perform basic to intermediate app based editing (CapCut/Reels/TikTok editing tools or similar)
• Add subtitles, transitions, music, hooks, pacing, and platform native styling
• Create fast turnaround edits for live/post event coverage
• Resize and adapt content across platforms

• Source suitable influencers and content creators aligned to campaign objectives and target audiences
• Research creator profiles, engagement quality, audience fit, and content style
• Assist with influencer outreach, negotiations, and communication
• Coordinate influencer deliverables, timelines, and content approvals
• Help manage influencer briefing documents and campaign requirements
• Monitor influencer content performance and ensure brand alignment
• Build and maintain creator relationship databases
• Collaborate with strategists, designers, paid media teams, and account managers
• Assist in brainstorming content concepts and social first campaign ideas
• Stay up to date with trends, platform updates, editing styles, and creator culture
• Understand how content performs across different platforms and audiences

• Manage content uploads, backups, and file organisation
• Meet tight turnaround times and delivery deadlines
• Handle shoots professionally and represent the agency well in front of clients
• Operate independently when required without constant oversight

• 2-4 years experience in content creation, social media production, videography, influencer coordination, or a similar creative role
• Strong understanding of Instagram, TikTok, YouTube Shorts, and modern social content formats
• Comfortable shooting on smartphones and/or mirrorless cameras
• Basic to intermediate editing skills using CapCut, Reels/TikTok editing tools, Similar short form editing software
• Good understanding of influencer and creator culture
• Strong eye for framing, lighting, pacing, and storytelling
• Ability to work under pressure and manage multiple projects simultaneously
• Comfortable attending events after hours or on weekends when required

• Self starter with strong initiative
• Highly organised and dependable
• Creative thinker with attention to detail
• Comfortable working independently on shoots
• Strong communication and interpersonal skills
• Adaptable and eager to learn
• Sense of humour

• Photography experience
• Basic motion graphics knowledge
• Experience with Adobe Creative Suite
• Understanding of paid social creative best practices
• Experience working in an agency environment
• Existing relationships with South African influencers or creators
• Basic copywriting/caption writing skills

• Social first brand campaigns
• Influencer and creator campaigns
• Event coverage
• Lifestyle and product shoots
• Corporate and thought leadership content

You're the kind of person who naturally notices good content opportunities everywhere. You understand what makes people stop scrolling, know how to capture authentic moments, and can confidently turn raw footage into polished social content quickly and efficiently.

You're comfortable working independently, moving between shoots and editing, coordinating creators, and thriving in a fast paced agency environment where no two days look the same.

This job is currently a hybrid position requiring some days ofattendance at the Sandton office.