Ushers, Lobby Attendants, and Ticket Takers

Docent
Lobby Attendant
Ticket Attendant
Ticket Taker
Usher
Visitor Services Assistant
Visitor Services Associate
Visitor Services Representative
Visitor Services Specialist

What is a Ushers, Lobby Attendants, and Ticket Takers?

Ushers, Lobby Attendants, and Ticket Takers are essential personnel in venues such as theaters, concert halls, sports arenas, and other public events. These professionals are responsible for ensuring that attendees have a positive experience from the moment they arrive. Ushers guide guests to their seats, help enforce venue rules, and assist with finding exits and amenities. Lobby Attendants maintain cleanliness and organization in the lobby and seating areas, providing a welcoming atmosphere for guests. Ticket Takers are tasked with collecting tickets from patrons, verifying their validity, and directing them appropriately within the venue. Together, these roles contribute to the overall functioning and enjoyment of an event, providing support to both patrons and event organizers.

Career Assessment
Job Outlook

Projected salary and job growth

$21730.0 - $37780.0

New job opportunities are likely in the future. : Average

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Assessment

Related assessments and tests

No assessment available.

Career Assessment

Tasks

  • Greet patrons attending entertainment events.
  • Sell or collect admission tickets, passes, or facility memberships from patrons at entertainment events.
  • Clean facilities.
  • Settle seating disputes or help solve other customer concerns.
  • Examine tickets or passes to verify authenticity, using criteria such as color or date issued.

Technology Skills

  • Spreadsheet software
    • Microsoft Excel
  • Presentation software
    • Microsoft PowerPoint
  • Optical character reader OCR or scanning software
    • Ticket Alternative Express Entry
    • Ticket scanning software
  • Electronic mail software
    • Microsoft Outlook
  • Office suite software
    • Microsoft Office software

Tools Used

Knowledge

  • Customer and Personal Service

    Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

  • English Language

    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

  • Public Safety and Security

    Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

  • Communications and Media

    Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

0 Active Jobs in South Africa
Avg Salary: R12,493pm

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How to Know if You're Ready to be an Usher, Lobby Attendant, or Ticket Taker in South Africa

So, you’re thinking about stepping into the world of front-of-house service? Whether it’s the thrill of a live opening night at the Artscape, the buzz of a sold-out blockbuster at Ster-Kinekor, or the energy of a rugby match at Loftus Versfeld, ushers and attendants are the heartbeat of the guest experience. But how do you know if you’re actually ready for the role? Let’s dive into the details of what it takes to succeed in the South African entertainment and events industry.

Wait, isn’t it just standing around and tearing tickets?

That is a common misconception! While checking tickets is part of the job, the role is actually about "crowd management" and "customer delight." You are the first person a guest sees when they arrive and the last person they see when they leave. You’re part security guard, part tour guide, and part problem-solver. If a guest can’t find their seat, or if someone is being too loud in Row F, you’re the one who has to handle it with a smile and a firm hand.

Follow-up: What does a typical shift actually look like?

Your daily routine will vary depending on the venue, but generally, it looks like this:

  • The Briefing: You’ll arrive early to meet with the Front of House Manager to discuss the night’s programme, any VIP guests expected, and safety protocols.
  • The Setup: You might help organise programmes, check that the lobby is tidy, or ensure that fire exits are clear of obstructions.
  • The Rush: This is the peak hour. You’ll be scanning tickets, directing people to the correct aisles, and helping those with mobility issues find accessible seating.
  • The Performance: Once the show starts, you stay vigilant. You’ll monitor the doors, assist latecomers during "lock-out" periods, and keep an eye out for unauthorised filming.
  • The Wrap-up: After the audience leaves, you’ll do a quick sweep of the seating area for lost property or litter before signing off.

How do I know if I have the right "vibe" for this?

In South Africa, where hospitality is such a massive part of our culture, "ubuntu" and a friendly disposition go a long way. However, it’s not just about being nice. Take a look at this quick psychometric checklist to see if you have the natural traits for the job:

The "Ready-to-Work" Checklist

  • Patience: Can you stay calm when a guest is frustrated because they’ve lost their ticket?
  • Physical Stamina: Are you comfortable standing or walking for 4 to 6 hours at a time?
  • Observational Skills: Can you spot a potential problem (like a spill on the floor) before someone trips?
  • Punctuality: In the world of live events, "on time" is actually late. Are you someone who values being early?
  • Communication: Can you give clear, concise directions even in a noisy environment?

Do I need a specific degree or qualification?

The good news is that the barrier to entry is relatively low, making this an excellent entry-level career or a way to earn while you study. In South Africa, the general requirements are:

  • Matric Certificate: Most formal venues (like major cinema chains or theatres) will require a Grade 12.
  • Customer Service Training: While not always required, having a certificate in hospitality or basic first aid can make your CV stand out.
  • Language Skills: Being fluent in English is standard, but being able to assist guests in other local languages like isiZulu, isiXhosa, or Afrikaans is a massive advantage in our multicultural market.

Follow-up: What about the money and the job market?

Currently, the average salary for this role in South Africa is around R12,493 per month. It’s important to be realistic about the current market context; while our data shows "0 active jobs" on major public boards today, this is a sector that relies heavily on seasonal hiring and internal databases. Venues often hire in bulk before the festive season or ahead of major international tours. If you don't see an ad, it doesn't mean they aren't hiring—it means you might need to drop off your CV in person!

So, what are my next steps?

If you’ve read this and you’re nodding your head, you’re likely ready to start. Here is how you move forward:

  1. Polished CV: Create a one-page CV that highlights any experience you have in dealing with the public (even if it was volunteering at a church or school event).
  2. Target Venues: Identify the theatres, stadiums, and cinemas in your area. Check their specific websites for "Work with Us" sections.
  3. Prepare for the "Audition": Many venues will do a group interview to see how you interact with others. Practice your "theatre voice"—clear, polite, and confident.
  4. Network: Reach out to people already working in the industry. In South Africa, word-of-mouth is often the fastest way to find out about an upcoming "casting call" for ushers.

Expert Advice

Don't view being an usher as just a "filler" job. It is a masterclass in human behaviour and logistics. Many people who start as ticket takers eventually move into Event Management, Public Relations, or even Theatre Production. Treat every shift as a networking opportunity. You never know who is sitting in the seat you just pointed them toward!

Are you truly ready to step into the spotlight? Take our comprehensive career assessment to see how your skills align with the hospitality and entertainment industry in South Africa!


Skills

  • Social Perceptiveness

    Being aware of others' reactions and understanding why they react as they do.

  • Service Orientation

    Actively looking for ways to help people.

  • Speaking

    Talking to others to convey information effectively.

  • Active Listening

    Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

  • Coordination

    Adjusting actions in relation to others' actions.

Abilities

  • Speech Clarity

    The ability to speak clearly so others can understand you.

  • Oral Comprehension

    The ability to listen to and understand information and ideas presented through spoken words and sentences.

  • Oral Expression

    The ability to communicate information and ideas in speaking so others will understand.

  • Near Vision

    The ability to see details at close range (within a few feet of the observer).

  • Problem Sensitivity

    The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.

Education

How much education does a new hire need to perform a job in this occupation?

  • High school diploma or equivalent
    61 %

    or: GED, High School Equivalency Certificate

  • Less than high school diploma
    33 %
  • Associate's degree
    3 %

Work Activities

  • Performing for or Working Directly with the Public

    Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

  • Getting Information

    Observing, receiving, and otherwise obtaining information from all relevant sources.

  • Identifying Objects, Actions, and Events

    Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

  • Communicating with Supervisors, Peers, or Subordinates

    Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

  • Establishing and Maintaining Interpersonal Relationships

    Developing constructive and cooperative working relationships with others, and maintaining them over time.

Detailed Work Activities

  • Greet customers, patrons, or visitors.
  • Sell products or services.
  • Provide attraction or event information to patrons.
  • Prepare operational reports or records.
  • Clean facilities or work areas.

Work Interests

  • Social

    Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.

  • Conventional

    Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.

  • Enterprising

    Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.

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This page incorporates data from O_NET OnLine, courtesy of the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), under the CC BY 4.0 license. O_NET is a registered trademark of USDOL/ETA. Assessify has adapted and modified the original content. Please note that USDOL/ETA has neither reviewed nor endorsed these changes.