Social Media Manager - TFG Jet

The Social Media Manager will be responsible for end to end execution of social media campaigns, from briefing and content planning through to production, publishing and final evaluation. The role carries a strong digital and social first focus ensuring all content and campaigns are platform appropriate, brand aligned and performance driven.

For each campaign this position will ensure content is delivered on time, within budget and aligned to campaign objectives and KPIs. This includes managing content calendars, coordinating with internal teams and external partners, and tracking performance to optimise results.

The role also oversees owned social media channels and associated content portfolios. Strong relationship management skills are essential, alongside the ability to manage budgets, track spend and maximise return on investment through effective content and community strategies.

• Develop and execute a comprehensive social media strategy aligned with business and brand objectives.
• Stay ahead of platform trends, emerging technologies and cultural moments to keep the brand relevant.
• Manage various agency relationships and performance, ensuring alignment and execution excellence.
• Brief in and oversee all content required across all digital and social platforms.
• Oversee content planning, creation and publishing across all social channels.
• Manage paid and organic social campaigns to maximize reach and ROI.
• Collaborate with designers, copywriters and influencers to produce high impact campaigns.
• Build and nurture online communities across platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube, etc.).
• Implement social listening and proactive engagement strategies.
• Manage crisis communication and ensure brand reputation management.
• Track KPIs and performance, prepare regular reports with insights and recommendations across platforms, and continuously test and refine strategies to improve engagement, conversion and follower growth.
• Partner with PR, influencers and paid media teams to amplify campaigns and support broader marketing initiatives through social first storytelling.
• Liaise with stakeholders to align social strategies with product launches, events and partnerships.

• Strong leadership skills and ability to collaborate across departments.
• Deep knowledge of social media platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube) and emerging platforms.
• Copywriting, storytelling and content ideation skills.
• Proficiency in analytics tools (Meta Business Suite, Google Analytics, TikTok Analytics, etc.) and ability to translate insights into actionable strategies.
• Experience managing paid social budgets and driving ROI through campaigns.
• Strong project management skills with the ability to manage multiple campaigns simultaneously in a fast paced environment.
• Culture fluent: immersed in streetwear and youth culture with an ability to spot trends early.
• Up to date with local and global pop culture, music, fashion and lifestyle movements and able to translate these into relevant content.
• Comfortable working in a creative, high energy environment where agility and innovation are key.
• Excellent communication skills, both written and verbal, with the ability to engage diverse communities authentically.

• Balances stakeholders - effectively considers the diverse needs of various stakeholders.
• Business insight - applies market and business insights to drive organisational objectives.
• Communicates effectively - conveys information and ideas in a clear, concise and impactful manner.
• Customer focus - understands, anticipates and meets the needs and expectations of customers.
• Ensures accountability - takes accountability and ensures others are held to account on agreed upon performance targets.
• Manages complexity - interprets and simplifies complex and contradictory information when resolving organisational problems.
• Plans and aligns - develops plans and prioritises initiatives that align to organisational goals and objectives.
• Tech savvy - leverages new technology to enhance productivity, improve problem solving and support business growth.

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.