CRM & Email Marketing Coordinator

We are seeking a CRM & Email Marketing Coordinator to support the execution of high-performing customer lifecycle campaigns across email and SMS channels for one of E-Commerce teams. The ideal candidate will be responsible for building and deploying campaigns, managing segmentation, and supporting performance tracking while collaborating closely with designers and marketing teams. This position offers a unique opportunity to gain hands on experience across multiple CRM platforms while working closely with clients and contributing to impactful lifecycle marketing programs.

• Build and deploy email and SMS campaigns using platforms such as Klaviyo and Emarsys
• Collaborate with designers to brief, build, and QA email campaigns
• Execute segmentation and list management to support targeted campaigns
• Support the setup and maintenance of automated flows and customer journeys
• Conduct QA across campaigns to ensure accuracy, functionality, and brand consistency
• Monitor campaign performance and assist with reporting and insights
• Maintain CRM data hygiene and support database organization
• Assist with A/B testing and optimization of campaigns
• Support the execution of CRM campaigns for eCommerce and retail brands, aligning messaging with promotional calendars, product launches, and seasonal trends
• Collaborate with E-commerce teams to ensure campaigns reflect merchandising priorities, inventory levels, and on-site customer experience
• Work closely with CRM or E-commerce Managers to execute on campaign plans
• Participate in client communication and provide updates on campaign execution
• Support troubleshooting and platform-related tasks as needed

• 1-3 years of experience in CRM, email marketing, or digital marketing roles
• Hands on experience with email platforms such as Klaviyo, SAP, Mailchimp, Emarsys, or similar
• Understanding of segmentation, customer journeys, and lifecycle marketing
• Strong attention to detail, especially in QA and campaign execution
• Basic understanding of email performance metrics and reporting
• Comfortable working with cross functional teams, especially design
• Exposure to HTML/CSS for email is advantageous
• Strong organizational and project management skills
• Good communication skills and ability to work in a client facing environment

• Competitive salary based on experience
• Hybrid schedule - collaborative office-based in Woodstock, Cape Town
• Collaborate with a fast growing U.S. brand and a globally mindful team
• Autonomy to lead and innovate in your domain
• Career growth opportunities in a fast moving organization
• Birthday leave + professional development budget
• Join a team that values ownership, creativity, and results