Social Media Campaign Specialist

Reports to: General Manager
Location: Hybrid - Pretoria
Employment Type: Full-Time
Start Date: As soon as possible
Salary Range (SA): R22,000 - R32,000 CTC

• The Social Media Campaign Specialist is responsible for the performance, execution and optimisation of all paid social campaigns across client accounts.
• This role drafts paid strategy, builds and manages campaigns, optimizes performance, and delivers measurable outcomes.
• All paid strategy and paid captioning are drafted by the Campaign Specialist and submitted to the Account Director for final approval.
• This role is technical, analytical, and execution driven

• Draft paid social strategies aligned to business objectives
• Conduct audience research and segmentation
• Determine platform mix (Meta, LinkedIn, TikTok)
• Align paid approach with organic direction
• Submit strategy to Account Director for approval

• Build campaigns in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads
• Structure campaigns correctly (campaign / ad set / ads)
• Launch and monitor campaigns daily

• Review performance metrics (CTR, CPC, CPL, CPA, ROAS, conversion rate)
• Adjust targeting, budgets, bidding strategies
• Troubleshoot underperformance proactively

• Draft paid ad captions and headlines
• Write conversion-focused messaging
• Align ad copy with creative direction
• Submit paid captions to Account Director for approval

• Compile weekly and monthly paid performance reports
• Extract actionable insights
• Provide tactical improvement recommendations
• Present findings to Account Director and clients

• Conduct in-depth research on client industries, competitors, and market trends to inform effective social media strategies (paid & organic).
• Analyse the client's products or services to determine appropriate positioning, messaging, and opportunities within the social media landscape.
• Identify the most suitable (paid & organic) social media platforms and campaign approaches based on the client's target audience, objectives, and industry dynamics.
• Develop strategic recommendations for campaign types and platform use to support both brand awareness and lead generation goals.
• Support the sales and onboarding process by preparing strategic insights and identifying opportunities to expand or upsell paid & organic social media for existing and prospective clients.

• Collaborate with Social Media Coordinator on creative needs
• Provide performance context for briefs
• Ensure paid and organic efforts are aligned