Social Media and Content Specialist (Johannesburg, South Africa)

Job no: 530345
Brand: Marketing
Work type: Full time
Location: Johannesburg
Categories: Marketing and Communication

• Lead and manage Flight Centre's social media presence across Facebook, Instagram, X, TikTok, and YouTube
• Develop content strategies, create content calendars, and execute high-quality multimedia content
• Monitor trends, platform updates, and apply insights to grow engagement and reach
• Partner with internal teams and leadership to enhance brand reputation and social uplift
• Create content for live events and real time brand moments
• Train team members on social media best practices and guide leaders in building personal brand presence
• Manage Meta and TikTok ads, reporting, optimisation, and performance analytics
• Produce regular reporting using GA4 and Looker Studio
• Collaborate with Customer Experience teams on community management and engagement

• Plan, create, publish, and manage content across all social media platforms
• Build content calendars aligned to campaigns, brand voice, and marketing objectives
• Capture and edit compelling lo fi video and visual content
• Analyse social performance metrics, identify opportunities, and optimise content strategy
• Provide insight-driven recommendations to improve account performance
• Execute and optimise paid social campaigns with strong attention to audience targeting, bidding, and creative variations
• Conduct A/B testing to improve ROAS, CPA, CPM, and CTR
• Manage budget allocation for paid campaigns
• Submit weekly and monthly reporting to stakeholders
• Support cross-functional teams with promotions, collaborations, and brand initiatives

• 5 Years Marketing Experience - Specializing in Social Media
• Strong written and verbal communication skills
• Ability to create high-quality content independently (video, copy, imagery)
• Excellent organisational skills and attention to detail
• Comfort working with global and local teams in a fast-paced environment
• Digital fluency and familiarity with social media tools and content management systems
• Ability to explain content decisions, audience logic, and optimisation techniques clearly
• Relevant tertiary qualification (Marketing, Communications, or similar)
• Experience with Meta Ads Manager & TikTok Ads Manager
• Understanding of digital marketing fundamentals
• Hands on experience with content creation and editing
• Ability to meet tight deadlines and work well under pressure
• Experience using cameras and editing tools for video creation

• Travel industry experience

• Familiarity with community management tools and analytics dashboards
• Strong proofreading and copy editing skills
• Understanding of broader digital ecosystem interactions (social, web, CX, CRM)

• Planning and executing daily social content
• Filming or editing lo fi videos and visual content
• Monitoring social channels and responding/escalating customer interactions
• Setting up and optimising paid campaigns
• Analysing performance metrics and making recommendations
• Collaborating with marketing, CX, and product teams
• Preparing reports for monthly performance reviews
• Staying ahead of social trends and applying them strategically

• Inclusive culture at Flight Centre Travel Group
• Access to LinkedIn Learning & growth pathways
• Travel perks & exclusive retail discounts
• Strong focus on wellbeing & work life balance
• Global career mobility
• ️ A company committed to sustainability and giving back

Applications close: 27 Mar 2026 South Africa Standard Time