Senior Manager: Digital Business Development

Empowering Africa's tomorrow, together one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group. Job Summary Digital Business Enablement (VP) is accountable for end-to-end digital commercial performance for the Credit Card portfolio, spanning demand generation, conversion optimisation, and channel shape change as part of a revenue operations function. Job Description The role translates Credit Card growth strategy into commercially viable, digitally executed initiatives that grow quality applications, improve approval and booking rates, and shift volume towards lower cost digital channels, while ensuring alignment across Product, Risk, Finance, Marketing, Channels, and Technology. KEY FOCUS AREAS: Digital Commercial Performance Own end to end digital acquisition performance for the Credit Card portfolio, from demand generation through to booked accounts. Growth Strategy Execution Translate Credit Card growth objectives into executable digital commercial strategies that deliver sustainable volume, revenue, and efficiency. Conversion & Journey Optimisation Drive improvement across application, approval, and booking funnels by prioritising high impact commercial and journey optimisations. Channel Shape & Cost Optimisation Increase the share of digital bookings while enabling assisted channels to support digital first outcomes and reduce cost to serve. Cross Functional Commercial Leadership Act as the commercial integrator across Marketing, Product, Risk, Finance, Channels, and Technology to ensure aligned delivery. KEY ACCOUNTABILITIES: Commercial Ownership Accountable for digital Credit Card acquisition targets (volume, approval rate, booking rate, CPA). Provide clear commercial input into prioritisation, investment decisions, and trade offs. Sponsor business cases and ensure benefit realisation against agreed targets. Demand Generation & Marketing Effectiveness Define and optimise digital demand approaches (always on, campaigns, targeting, messaging). Direct media and creative partners toward outcomes, not activity. Ensure audience quality, incentive effectiveness, and message relevance. Conversion Excellence Own the commercial optimisation of the digital onboarding journey. Identify, prioritise, and sponsor initiatives that reduce fallout, manual intervention, and rework. Partner with Risk and Product to balance growth, quality, and compliance. Channel Strategy Lead the commercial agenda for digital first channel shape change. Enable Voice and Branch teams with clear digital steering principles and playbooks. Support strategic onboarding and platform initiatives with commercial sponsorship. Governance & Performance Management Establish and maintain robust tracking, reporting, and performance rhythms. Proactively manage risks, dependencies, and escalations. Present clear, insight driven performance narratives to senior stakeholders. Education Bachelors Degree and Professional Qualifications: Business, Commerce and Management Studies (Required) Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank. Absa Bank Limited reserves the right not to make an appointment to the post as advertised At Absa, our story is not a single narrative. It's thousands of individual journeys unfolding across Africa and beyond.From colleagues serving customers in local communities to teams shaping financial solutions across borders, Absa is built on people who bring their lived experiences, ambitions and perspectives into the workplace every day. Whether you're starting your career, a seasoned leader or somewhere in between, your contribution is seen, valued and connected to something bigger.Our presence across Africa - which spans personal and business banking, corporate and investment banking, wealth and investment management, and insurance - exists because of the people who show up in their roles with purpose. Across Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania, Uganda and Zambia, our colleagues are shaping what Absa becomes in each market.Beyond the continent, teams in global offices and a technology hub support and extend the stories that prove that African talent can lead, influence and innovate on the global stage.At Absa, your story matters because progress is driven by human experience, not hierarchy. When people are enabled to bring their whole selves to work, they don't just build careers. They help shape the future of Africa's financial services landscape.