Senior Manager: Data Analytics (Digital, Media & Performance)

5 - 12 years experience in data analytics, including a track record of 3 years in a people management position. Exposure to process design, optimisation, quality management, customer centricity, technology and data-driven decision-making is preferred. Proven success in analysing multi-channel campaigns and delivering actionable insights. Hands-on experience with analytics platforms Familiarity with media measurement tools and financial performance integration. Experience collaborating with agencies and cross-functional teams. Operational planning and execution Process optimisation and service design Customer experience management Performance measurement and reporting Governance and compliance Digital tools and platforms Data analysis and insight generation Team leadership and development Advanced expertise in digital analytics, media measurement, and performance marketing. Strong understanding of attribution modelling and customer journey analysis. Proficiency in data storytelling and translating complex datasets into actionable insights. Commercial acumen to link media performance with revenue, margin, and acquisition KPIs.