TRAFFIC Gauteng

Senior Digital Marketing Specialist

World Fuel Services

Job Description

Senior Digital Marketing Specialist

Responsible for delivering high quality production support within HubSpot and Drupal, serving internal stakeholders and ensuring that digital assets are built, executed, and maintained with accuracy and efficiency.

Key Responsibilities
  • Build and execute digital assets within HubSpot, including emails, workflows, forms, landing pages, and thank you pages.
  • Implement production tasks following defined processes, requirements, and quality standards.
  • Schedule, test, and deploy email campaigns; conduct QA checks on links, rendering, formatting, tagging, and naming conventions.
  • Maintain consistency and accuracy across HubSpot campaigns, assets, and folders.
  • Support list creation, segmentation, and basic performance monitoring.
  • Update, edit, and publish front end web content in Drupal; maintain page accuracy, formatting, and metadata per brand and UX guidelines.
  • Upload images, files, and assets using established templates and content guidelines; perform content quality checks prior to publishing.
  • Support recurring updates, campaign landing page refreshes, and content maintenance needs.
  • Collaborate with cross functional teams, including segment marketing and content owners, to obtain requirements and clarify production needs.
  • Communicate project status, risks, and timelines to stakeholders; assist with light copy editing and formatting.
Qualifications
  • 4+ years of digital marketing production experience (marketing automation, website updates, or campaign execution).
  • Hands on experience with HubSpot and/or Drupal; certifications in either platform preferred.
  • Experience working in a structured production or agency environment is a plus.
  • Proficiency with HubSpot, Drupal, and MS Office.
  • Familiarity with Canva or Adobe Creative Suite is a plus.
  • Basic understanding of HTML/CSS is helpful.
  • Strong organizational skills and ability to manage multiple requests with tight deadlines.
  • Exceptional attention to detail and commitment to accuracy.
  • Strong communication and collaboration skills.
  • Ability to follow established processes while identifying opportunities to improve them.
Education & Certifications
  • Bachelor's degree in Marketing, Communications, or Digital Media preferred.
  • HubSpot and/or Drupal certification.

About This Role

Career insights for Search Marketing Strategists positions

Salary Benchmark
$74,680/year
Source: O*NET (USD)
Job Outlook
This career will grow rapidly in the next few years.
Key Skills for This Role
Complex Problem Solving Reading Comprehension Active Learning Active Listening Critical Thinking
Common Technologies
Fetch API CSS3 ASP.NET Core Adobe Photoshop CC Google Jamboard Microsoft Access 365 Microsoft SQL Server 2022 Cloud Databases