Sales Consultant

Randburg, South Africa Posted on 02/27/2026

Lyceum is the trusted choice for over a century of quality education in South Africa. Our unique approach combines accredited programmes with flexible distance learning, making it easier to balance your studies with your lifestyle.

With thousands of students empowered to achieve their goals, we provide an innovative platform for success.

Experience a learning environment that prioritises your growth and career advancement while giving you the freedom to learn on your terms.

The Sales Consultant drives student enrolments by engaging prospective students, understanding their needs, and recommending suitable programmes. The role focuses on converting qualified leads, delivering an excellent advisory experience, and maintaining strong relationships to achieve monthly and annual sales targets.

Main Purpose of the Job:

Togenerate enrolments by proactively contacting leads, advising on programme options, guiding applicants through the enrolment process, and closing sales while upholding service excellence and compliance. The Sales Consultant supports the National Sales Strategy and contributes directly to growth objectives.

The following are the primary areas of responsibility and their estimated percentage of time:

• Student Lead Conversion & Enrolments - 50%
• Customer Engagement & Relationship Building - 20%
• Process Adherence & Compliance - 10%

KEY RESPONSIBILITIES

1. Student Lead Conversion & Enrolments (50%)

• Engage prospects via inbound/outbound calls, email, WhatsApp, and in-person enquiries.
• Conduct needs analysis and recommend fit for purpose programmes, entry requirements, and pathways.
• Manage lead follow ups and pipeline stages to reduce time to enrolment.
• Close sales with clear communication of fees, documentation, and next steps.

2. Customer Engagement & Relationship Building (20%)

• Build rapport and trust with prospects and enrolled students through timely, accurate guidance.
• Handle objections professionally; elevate complex queries where appropriate.
• Act as a brand ambassador, consistently communicating the institution's value proposition.
• Meet or exceed monthly, quarterly, and annual targets (enrolments, conversion rate, revenue/fees).
• Maintain accurate, up to date records of activities and outcomes.
• Provide daily/weekly dashboards and insights to the Sales Team Lead/Regional Sales Manager.

4. Process Adherence & Compliance (10%)

• Capture all leads, interactions, and enrolment documentation accurately in the CRM.
• Follow internal sales procedures, pricing rules, and ethical standards.
• Maintain data integrity and comply with POPIA and relevant regulatory requirements.
• Work closely with Team Leaders, Regional Sales Managers, and cross functional teams (Admissions, Finance, Student Support).
• Participate in product training, sales coaching, and market/competitor refreshers.
• Share feedback from prospects to improve campaigns, messaging, and processes.

Qualifications

• Diploma/Degree in Sales, Marketing, Business or related field advantageous.

Experience

• 2+ years in consultative sales (education, insurance, telecoms, or services advantageous).
• Demonstrated success in converting leads and achieving targets.
• CRM/lead management experience preferred.

Skills and Competencies

• Persuasive consultative selling; strong objection handling and closing skills.
• Ability to quickly build rapport and provide student centric solutions.

Target Driven & Organisational Skills

• Comfortable working to daily activity metrics and monthly targets.
• Strong pipeline discipline, follow through, and time management.

Technical & Reporting Skills

• Proficient in Microsoft Office (Excel, Word, Outlook).
• Comfortable with CRM systems and basic reporting/dashboards.

Key Attributes

• Professional and ethical conduct with a focus on confidentiality.
• Strong attention to detail and accuracy.
• Team oriented with the ability to work independently.
• Commitment to maintaining stability and ensuring compliance with policies.