Marketing Data and Analytics Specialist

We are looking for a highly organised, data driven Marketing Operations Specialist to support our fast growing global business and contribute to global marketing operations initiatives. This role is critical to ensuring the efficiency, accuracy, and performance of our marketing engine. You will be given key projects to help develop and improve our HubSpot ecosystem, which may involve managing lead lifecycle processes, improving data quality, supporting campaign execution, and building reports and dashboards for sales and marketing personnel.

You will work closely with the Growth Operations Team and may be required to collaborate with regional marketers, sales operations, and commercial leadership to drive alignment, improve attribution, and support predictable pipeline generation.

This role follows a flexible hybrid work policy: employees spend three days in the office and two days working from home, ensuring a balanced work environment that combines office collaboration with remote convenience.

• Serve as the primary HubSpot and Revenue Operations specialist
• Maintain and optimise workflows, automation sequences, scoring models, lead routing, and data governance rules.
• Build and manage dashboards, reports, and attribution models that support both regional and global insight requirements.
• Ensure data hygiene and compliance across contacts, companies, deals, and campaign records.

• Oversee lead capture, lead qualification criteria, and lifecycle stage progression.
• Improve MQL > SQL > Closed Won conversion rates through better routing, enrichment, segmentation, and messaging.
• Partner with Sales to ensure SLA alignment and monitor lead follow up performance.
• Influence campaign strategy with actionable insights on channel effectiveness and pipeline performance.

• Work with regional marketing managers to set up landing pages, forms, email campaigns, nurture flows, and campaign structures in HubSpot.
• Support A/B testing, segmentation strategies, and personalisation efforts.
• Ensure all campaigns are tagged correctly for accurate attribution and reporting.

• Contribute to global HubSpot standards including naming conventions, data models, workflows, scoring, and reporting frameworks.
• Participate in cross regional projects (e.g., CRM/MarTech enhancements, database health initiatives, KPI definition, demand gen process optimisation).
• Share best practices and support global training and documentation initiatives.

• Present monthly and quarterly reports on US marketing performance, funnel health, and campaign effectiveness.
• Analyse trends in MQLs, pipeline generation, channel efficiency, and customer engagement.
• Highlight bottlenecks and recommend process improvements that drive predictable revenue.

• 5+ years of experience in Marketing Operations, Demand Generation Operations, or CRM/Automation Management.
• Hands on expertise with HubSpot Marketing Hub and HubSpot CRM (admin level proficiency) or an equivalent CRM like Salesforce.
• Strong analytical skills with the ability to interpret data, build dashboards, and present insights to senior stakeholders.
• Experience with lead lifecycle management, scoring models, attribution, and workflow automation.
• Solid understanding of B2B marketing funnels and pipeline dynamics.
• Detail oriented, process driven, and comfortable working with complex systems.
• Ability to work autonomously with US stakeholders while aligning to global processes.