Healthcare Marketing Lead - Physician Engagement & Growth

Job Title: Marketing Manager.

Location: Clinix Botshelong-Empilweni Private Hospital (Vosloorus).

Job Summary:

To plan, organise and execute all Marketing work at assigned Hospital Facility. The incumbent is responsible for the implementation of the Marketing plan with the overall objective of contributing to the increase in revenue and profitability of the business.

• Degree in Marketing or Sales essential.
• Stakeholder engagement experience at various levels of seniority (Manco to Exco).
• Understanding of the healthcare industry in South Africa advantageous.
• Ability to travel (own transport).

• 3-5 years' experience in a similar environment.

• Sales related experience is advantageous.
• Post Graduate Degree.

• Deliver a measurable Doctor-engagement strategy by engaging with medical professionals internally and externally to contribute to the revenue of the hospital.
• Conduct regular strategic General Practitioner engagement to increase referrals.
• Generate meaningful leads by identifying professionals who may meet the gap analysis profile (i.e. Doctors required) within the hospital.
• Conduct bi-annual market research and post-campaign analysis and contributes to market segmentation and strategy development.
• Lead the development and implementation of a Marketing strategy for area of responsibility.
• Meet with relevant stakeholders to review business performance and to drive outcomes.
• Create brand consistency in all marketing and advertising initiatives and manage all marketing activities and service providers.
• Interpret research data and take the appropriate focused action.
• Plan and coordinate media in order to maximize budgets on a campaign basis by using 360 degree media mix.
• Serve on planning, project management and policy making teams, as a key member of the marketing management team.