Head of Brand

Join our client at a pivotal moment as they look to define the next era of customer value. This is a high-impact leadership role reporting directly to the Chief Sales and Marketing Officer, where you will own the performance and evolution of a nationally recognized customer engagement platform.

You will be instrumental in shaping customer journeys, driving digital utility, and ensuring our loyalty initiatives translate directly into measurable business outcomes-specifically tracked revenue and increased customer lifetime value. This role demands a commercially astute leader who can balance strategic vision with flawless execution across a complex, multi-brand environment. If you thrive on turning data into actionable growth strategies and leading high-performing, cross-functional teams, this is your chance to leave a significant mark on a leading consumer platform.

• Bachelor's degree or diploma in Marketing, Digital Marketing, or a related analytical field.
• Minimum 8 years of progressive experience in Customer Lifetime Management (CLM), CRM, Loyalty Programmes, Direct Marketing, or Customer Growth Management.
• At least 5 years demonstrated experience in a functional leadership or management capacity.
• Proven track record leading large-scale customer, rewards, or engagement programs within a complex, multi-brand or retail setting.
• Strong commercial acumen, with a clear ability to translate customer strategy into measurable business outcomes.
• Exceptional stakeholder leadership skills, capable of influencing outcomes across multiple brands and executive teams.
• Experience working cross-functionally with dedicated analytics, testing, technology, and digital operations teams.
• Direct experience within retail, multi-brand retail ecosystems, or complex customer ecosystem environments.
• Influencing, strong communication/storytelling, analytical decision-making, resilience, and collaborative leadership.