Growth & Demand Generation (B2B) Manager

Job no: 530329

Brand: Marketing

Work type: Full time

Location: Johannesburg, Johannesburg West

Categories: Marketing and Communication

Applications close: 05 Jun 2026 South Africa Standard Time

• Lead scalable, full funnel demand generation strategies aligned to global business objectives
• Provide strategic direction to regional brand teams on campaign execution and channel activation
• Design and manage multi brand, multi market digital campaigns across paid search, social, programmatic, email, and web
• Oversee paid media performance with a focus on MQL/SQL generation, pipeline acceleration, and ROI
• Drive continuous optimisation through testing, learning, and best practice sharing
• Partner with digital experience teams to improve website conversion journeys across brands
• Lead CRO initiatives using A/B testing, behavioural analytics, and personalisation
• Architect marketing automation and lead nurture programs aligned to buyer journeys and sales priorities
• Align with sales and brand stakeholders on lead stages, scoring models, and campaign handovers
• Own digital pipeline reporting, dashboards, attribution, and data governance
• Develop and oversee local SEO strategies in collaboration with global SEO leadership
• Align organic social and content strategies with paid and owned channel objectives
• Act as a centre of excellence for growth and demand generation across markets and brands
• Lead, coach, and develop direct and indirect teams across automation, paid media, SEO, CRO, and digital execution
• Establish clear goals, KPIs, and performance standards to foster a high performing culture
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

• 10+ years' experience in B2B demand generation or digital marketing within service or hybrid tech service organisations
• 5+ years in a marketing leadership role, ideally in a shared services or multi brand environment
• Proven expertise across paid digital channels, automation platforms, and performance analytics tools
• Strong understanding of B2B buyer journeys, lead scoring, and lifecycle optimisation
• Demonstrated experience owning and reporting on marketing attributed pipeline and ROI
• Ability to work effectively across time zones, cultures, and senior stakeholders
• Excellent communication, collaboration, and leadership skills
• Bachelor's degree in Business, Marketing, or Digital Marketing
• Relevant platform certifications (e.g., Google, Meta, LinkedIn)