Cluster Sales Lead: Limpopo

PepsiCo is a leading global consumer packaged goods company with a portfolio of iconic brands.

Responsible for the Cluster Sales (MT and TT) and sales structure. Develops effective sales plans and executes the same to drive volume, revenue to achieve/exceed AOP targets whilst driving customer satisfaction.

• Develop sales plans (90 days).
• Ensure sales potential for all areas are captured.
• Establish sales goals and targets for the cluster in line with the SASKO's overall objectives.
• Predict future sales trends and prepare accurate forecasts based on market analysis and historical data.
• Conduct market research to identify new opportunities, monitor competition, and stay updated on industry trends.
• Create and implement effective sales strategies to increase revenue, expand the customer base, and enter new markets.
• Track the profitability of sales efforts, ensuring that sales strategies contribute to the cluster's bottom line.
• Monitor sales KPIs and ensure sales targets for areas and routes are achieved.
• Monitor and manage distributor performance ensuring that targets are met at optimal costs.
• Manage sales budget, promotions and pricing.

• Acquire new business - Micro markets and grow existing business (loyalty programs).
• Grow market share.
• Build relationships with top-tier customers (WEC - Win Every Customer).
• Work with Trade calendar.

• Hire, train, and mentor members of the sales team to ensure they have the skills and knowledge necessary to succeed.
• Monitor the performance of sales staff by setting KPIs, providing regular feedback, and conducting performance evaluations.
• Encourage a high-performance culture through incentives, recognition, and motivational leadership.
• Work with WEC; conduct regular gate-to-gate meetings with sales supervisors to assess market and identify development opportunities.
• Identify skill gaps within the sales team and organize training programs or workshops to improve performance.

• Understand BI (Business Intelligence) or similar programmes.
• Bakery scorecard report.
• Understand and evaluate daily sales report.
• Understand DRM (Distribution Management).
• Understand and read reports.

• Work closely with the marketing team to ensure alignment between marketing campaigns and sales strategies, driving qualified leads to the sales team.
• Ensure that the sales team works in sync with operations, logistics, or production teams to meet customer delivery expectations.
• Manage relationships with external sales channels, distributors, or resellers to ensure they align with the company's objectives.

• Ensure that sales practices comply with all relevant legal and regulatory standards.
• Promote and enforce ethical behaviour within the sales team, maintaining the company's reputation and customer trust.

• Ownership
• Integrity
• Respect
• Empowerment
• Teamwork
• Consumer and Customer

• A bachelor's degree in business, marketing, or a related field is typically required.
• Minimum 10 years relevant experience in a unionised environment.
• Minimum of 5 years in a leadership position.
• Proficient in MS Office and SAP or equivalent ERP system.

PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act.