Business Development Representative (HRP)

We are seeking a dynamic, proactive, and results-driven Business Development Representative (BDR) to drive pipeline growth for our Human Resource and Payroll (HRP) solutions within the South African market.

As a key member of the sales team, you will engage HR leaders, payroll managers, and business owners to understand their current HR and payroll environments, identify inefficiencies, and position our solutions (including Sage 300 People, VIP, and SBCPP) as strategic enablers of compliance, efficiency, and scalability.

You will work closely with Sales Account Executives (SAEs) and Marketing to convert inbound and outbound leads into qualified opportunities.

As a platinum Sage partner, TydeCo U and our partner entity TydeCo PTY LTD. specialize in delivering cutting edge ERP and HRP solutions such as Sage 300 Cloud and Sage Intacct. We also offer Outsourced Accounting solutions to help clients streamline financial operations and scale with confidence. Our dedication to innovation, excellence, and client success ensures businesses not only adopt our solutions but thrive in competitive markets. If you're ready to lead in a fast-paced, high-impact environment, we invite you to be part of our journey.

This position is a hybrid role and can be based in Durban, Cape Town, or Gauteng. TydeCo operates virtual offices across these regions, providing flexibility while maintaining strong team connectivity. The role will report to the Global Business Development Manager and may require occasional travel to other regions as needed.

• Proactively generate new business opportunities through outbound calls, email campaigns, LinkedIn, and networking
• Target South African businesses across key sectors (SME to mid market)
• Identify and engage key decision makers (HR Directors, Payroll Managers, CFOs, CEOs)

Conduct discovery conversations to understand:

• Current HR and payroll systems
• Compliance challenges (e.g., PAYE, UIF, SDL, POPIA)
• Process inefficiencies and reporting gaps

Qualify opportunities using frameworks such as BANT or MEDDICC.

Identify triggers such as company growth, regulatory pressure, or system limitations.

Position HRP solutions as more than payroll systems:

• Compliance assurance
• Automation of HR processes
• Improved workforce visibility and reporting

Clearly articulate ROI and risk mitigation benefits.

• Schedule qualified meetings and product demos for SAEs
• Ensure detailed handover notes with clear context, pain points, and next steps
• Maintain a consistent flow of high quality opportunities.

• Maintain accurate CRM records (Apollo HubSpot)
• Track all engagement activities and ensure timely follow ups
• Report on pipeline health, conversion rates, and performance metrics

• Align with marketing campaigns and initiatives
• Provide feedback on messaging, objections, and market trends
• Collaborate with SAEs on account based strategies

• Qualified meetings and MQL's booked per month
• Lead to opportunity conversion rate
• Pipeline value generated
• Activity metrics (calls, emails, LinkedIn engagement)
• Meeting attendance/show rate

• South African SMEs to mid market businesses
• Key industries: Retail, Manufacturing, Services, Healthcare

• HR Directors / Managers
• Payroll Administrators
• CFOs / Financial Managers
• Business Owners

• Strategic Thinker with Strong Business Acumen: Ability to see the big picture, understand market dynamics, and anticipate client needs.
• Excellent Verbal Communication: Strong communicator who can effectively engage prospects, articulate complex value propositions, and build rapport with key stakeholders.
• Goal Oriented & Self Driven: Demonstrates initiative and resilience in a fast paced environment. Results driven with a focus on exceeding lead generation and sales targets. Proactive in seeking out opportunities and relentless in pursuit of success.
• Tech Savvy & CRM Proficient: Deep understanding of CRM systems (e.g., Salesforce, HubSpot) and experience using sales engagement tools to drive productivity and effectiveness to track, manage and optimize sales pipeline.
• Adaptability & Resilience: Thrives in a relaxed yet highly competitive environment, managing multiple priorities and meeting tight deadlines. Keeps up to date with market and industry trends, continuously refining outreach strategies for maximum effectiveness.
• High Emotional Intelligence & Client Centric Approach: Empathetic listener who understands client needs, even in challenging situations. Fosters trust and loyalty through excellent communication, ensuring clients feel heard and valued.
• Highly Organized & Detail Oriented: Excellent time management and organizational skills, capable of managing multiple leads simultaneously and ensuring nothing falls through the cracks.
• Collaborative & Team Oriented: Known for your ability to work cross functionally, contributing to shared goals and collaborating effectively across teams to achieve success for both the client and the business.

• 2+ years in BDR/SDR, inside sales, or lead generation
• Experience in HR, payroll, or software sales is advantageous
• Strong understanding of South African business environment

• Strong communication and objection handling ability
• Ability to engage HR and finance stakeholders confidently
• Understanding of payroll and HR compliance landscape in SA
• Highly organized and target driven
• Proven ability to meet or exceed lead generation targets.
• Exceptional organizational skills, with a keen eye for detail and the ability to multitask effectively.

• Diploma or Degree in Business / Commerce
• Diploma or Degree in HR / Industrial Psychology
• Diploma or Degree in Marketing / Sales
• In lieu of a degree, 4+ years of relevant experience will be considered.

• Experience selling HR and Payroll software - Sage 300 People
• Experience selling ERP / financial systems - Sage Intacct

Work can take place either in an open office setting or remote setting with the expectation to travel onsite based on business and management needs. This is a full time position that requires the ability to work a flexible and regular full time schedule. It requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer.

TydeCo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from qualified candidates of all backgrounds, regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy, maternity, or any other legally protected characteristics.