TRAFFIC KwaZulu-Natal

AREA MANAGER-RETAIL-KZN

Woodlands Dairy (Pty) (Ltd)

Job Description

We are seeking a professional and results-driven Area Sales Manager - Retail to drive regional sales growth and strengthen customer relationships. The successful candidate will lead sales teams, manage key accounts, and ensure the consistent achievement of business targets.

Key Responsibilities
  • Develop and maintain strong relationships with key customers and buying groups.
  • Drive revenue growth through effective sales planning and new business development.
  • Set, monitor, and achieve sales targets; conduct regular performance reviews.
  • Manage promotions, pricing, and ensure effective in-store execution.
  • Oversee stock management, credit processes, and financial controls.
  • Lead, coach, and manage sales representatives and agents.
  • Analyse sales performance and provide regular reports and insights.
  • Ensure effective territory management and field operations.
  • Maintain up-to-date product knowledge and monitor competitor activity.
  • Track daily, weekly, and monthly sales, including management of sample and free stock budgets.
Minimum Requirements & Skills
  • Matric (Grade 12), relevant tertiary qualification will be advantageous.
  • 3-4 years' experience in an FMCG environment.
  • Proven experience managing sales teams and agents.
  • Strong communication, sales, and negotiation skills.
  • Computer literacy with solid financial and reporting capabilities.
  • Excellent organisational, leadership, and time management skills.
  • Ability to work under pressure, meet deadlines, and multitask.
  • Valid driver's licence and willingness to travel locally.

About This Role

Career insights for First-Line Supervisors of Retail Sales Workers positions

Salary Benchmark
R42,824/month
R29,904 to R59,610/month
Source: WageIndicator ZAR data
Job Outlook
This career will have large numbers of openings.
Key Skills for This Role
Active Listening Service Orientation Speaking Coordination Critical Thinking
Common Technologies
Claris FileMaker Microsoft Access 365 Oracle Database 23c Final Cut Pro YouTube Discontinued QuickBooks POS UKG Dimensions