Agent Relationship Manager - Southern Africa

Full time Kendrick Recruitment South Africa

Posted On 2026/03/17

Travel Roles

R60,000

City Cape Town

State/Province Western Cape

7100

Agent Relationship Manager - Southern Africa

Safari & Hospitality Company, Cape Town

Position Overview

Kendrick Recruitment is seeking a commercially driven Agent Relationship Manager for a leading safari and hospitality company based in Cape Town. This role is responsible for driving new business growth, reactivating dormant accounts, and maximising long-term value from existing trade partners across Southern Africa. Reporting to the Head of Agent Relationships, the successful candidate will play a key role in strengthening the company's market presence by promoting its world-class safari camps, lodges, and comprehensive destination management services.

Key Responsibilities

New Business Development & Expansion

• Identify and qualify high-potential new trade partners across Southern Africa aligned with the company's premium safari positioning
• Lead outreach campaigns and build strong relationships with potential partners, focusing on integrated, full-service ground handling
• Develop compelling pitches highlighting the company's DMC capabilities, including logistical expertise, itinerary management, conservation impact, and value-added services
• Reactivate dormant or lapsed partners with tailored re-introduction efforts
• Represent the company at trade shows, roadshows, and industry events to generate leads and increase brand awareness

Account Growth, Relationship Management & DMC Exposure

• Maintain and grow relationships with existing trade partners, promoting the full range of services
• Consistently communicate the company's value proposition through account reviews, product updates, trainings, and marketing collaborations
• Develop customised strategies to support agents in selling a broader range of services
• Assist in creating sales enablement tools, training materials, and digital assets that highlight the company's offerings
• Monitor market trends, competitor activity, and evolving client expectations
• Provide insights to the wider Agent Relationship team to support global messaging and strategy
• Deliver market-specific business reviews, including KPIs, new acquisitions, reactivations, and service uptake

Additional Responsibilities

• Provide agent-focused input for product development, systems, and service delivery improvements
• Manage individual travel and sales budgets in line with performance targets
• Support internal knowledge-sharing and cross-department collaboration

Qualifications & Experience

• Minimum of 5 years' experience in the African travel industry
• Proven ability to sell and position complex services, preferably within luxury travel, safari operations, or destination management
• Strong B2B relationship development and solution-based selling skills
• Deep familiarity with the Southern African safari trade landscape; existing network highly desirable
• Demonstrated success in securing new trade partnerships and reactivating dormant accounts
• Excellent communication, presentation, and storytelling skills
• Proficient in Microsoft Office (Excel, PowerPoint) and CRM platforms
• Familiarity with BI tools such as Power BI advantageous
• Digitally confident and professional in communication and collaboration tools
• High integrity, passion for conservation-driven travel, and a self-starting approach

Work Practices & Conditions

• Promote the company's image as a best-in-class operator in all internal and external interactions
• Represent the company professionally at events, meetings, and trade shows, locally and internationally
• Required to work 9 hours per day, including a lunch break, with flexibility based on team needs
• Overtime may be required during peak periods, compensated with time off in lieu
• Travel may be required, including international trips for famils, meetings, and trade shows
• A valid driver's licence and reliable transport are required
• Attendance at staff events and mandatory training sessions within working hours is required