Senior Copywriter

Rainmaker Marketing is a leading turnkey property development marketing agency, blending global insight with local expertise to deliver end-to-end strategies that drive measurable results. With over 12 years of experience, we've helped unlock more than R12 billion in property sales for our partners across South Africa and internationally.

From in-depth market research and brand creation to digital campaigns, lead generation, and conversion, we craft data-driven, bespoke marketing solutions that connect developments with their ideal buyers. Our team thrives in a fast-paced, collaborative environment where creativity, accountability, and performance define everything we do.

We are seeking a Senior Copywriter to join our Copy team who lead the articulation of brand strategy into high-performance, conversion-driven content. This role requires a strategic thinker with strong conceptual ability, commercial awareness and a proven ability to craft compelling narratives across multiple platforms.

The Senior Copywriter will play a central role in shaping brand identities, developing campaign messaging, and ensuring consistency and excellence across all written collateral.

Brand Creation and Development

• Lead the verbal identity development for new property and lifestyle brands.
• Translate strategic positioning into distinctive tone of voice frameworks.
• Develop naming, taglines, brand narratives and campaign ideas.
• Contribute to concept development in collaboration with design and strategy teams.
• Ensure each project has a clearly defined messaging hierarchy aligned to target audience and commercial objectives.

Content Creation

• Produce high-quality, conversion-focused content across all stages of the buyer journey.

Typical outputs include:

• Website copy
• Blogs and mailers
• Brochures and printed marketing collateral
• Investor prospectuses and pitch decks
• Video scripts
• Google and Meta copy

Key Requirements:

• Write with strategic intent, not just creative flair.
• Adapt tone across multiple developments and audience types.
• Apply SEO principles where required.
• Maintain speed without compromising precision or quality.
• Ensure alignment between brand positioning and all outward-facing communication.
• Maintain consistency in tone, terminology and messaging across platforms.
• Develop and uphold brand messaging guidelines.
• Safeguard brand integrity across campaign rollouts.

Copy Editing

• Demonstrate strong attention to detail by identifying and correcting grammar, spelling, punctuation, and formatting errors.
• Ensure all edited content aligns with the brand's tone of voice, terminology, and internal style guidelines.

• Minimum 3 years' professional copywriting experience.
• Experience in property, real estate, lifestyle or investment marketing advantageous.
• Strong portfolio demonstrating brand creation and long-form writing capability.
• Strong conceptual thinking and campaign development skills.
• High attention to detail and language precision.
• Ability to manage multiple projects simultaneously under deadline pressure.