Digital Marketing Manager

Faircape Group Claremont, Cape Town

Discover excellence across diverse sectors with The Faircape Group. As a dynamic and growing organisation, we operate across Healthcare, Retirement Holdings, Telecommunications, ISP Services, Infrastructure Installation, Power Management, Property Management, and related services - driven by innovation, precision, and service excellence.

The Faircape Group Marketing team is expanding, and we are recruiting for a Digital Marketing Manager to drive digital marketing performance and customer acquisition for our Internet Service Provider and Fibre brand, Faircom, as well as selected brands across the Group.

This is a hands on, performance driven role, focused on executing and optimising digital campaigns that generate measurable leads and conversions.

The successful candidate will support commercial growth by driving digital campaigns, analysing performance data, and refining marketing strategies to convert demand into active customers.

You will work within a multidisciplinary marketing team, collaborating with Brand Managers, Designers, Copywriters, and Social Media Specialists to deliver cohesive and high impact marketing initiatives.

About Faircom

Faircom is a leading Internet Service Provider (ISP) delivering high speed uncapped Fibre, Wireless Fibre solutions, and VoIP connectivity to residential, sectional title, and commercial clients.

With strong market demand and a growing pipeline of potential customers, the focus is on converting opportunities into active users through targeted digital marketing, strong brand presence, and effective lead generation strategies.

At Faircape, we value our employees and offer a range of benefits, including:

• Above market related salaries - we pay for excellence
• Quarterly performance bonuses - your hard work deserves to be rewarded
• Long service leave - we appreciate and recognise your dedication
• Onsite Barista - enjoy free, barista made coffee
• Subsidised vending machine snacks - quick energy boosts when needed
• Discounted ISP packages - stay connected at a reduced cost
• Fixed flexi time (06:30 - 18:30) - supporting work life balance
• Subsidised parking - making your commute easier

The opportunity for growth and impact within the Group is extensive, and the ideal candidate will be passionate about marketing, digital performance and driving measurable business growth.

• Manage and optimise digital marketing campaigns across Google, Meta, LinkedIn, Gmail and retargeting platforms
• Execute performance driven campaigns focused on customer acquisition and lead generation
• Manage email marketing campaigns and CRM based marketing initiatives
• Monitor campaign performance and continuously optimise digital activity to improve conversion rates
• Track campaign effectiveness and provide clear analytics, reporting, and insights to management
• Analyse digital performance data to identify opportunities for campaign optimisation and improved ROI

• Maintain strong brand consistency across digital and physical marketing touchpoints
• Ensure website content, brand messaging, and digital assets align with overall brand strategy
• Translate brand positioning into effective digital marketing initiatives
• Assist in planning and executing integrated marketing campaigns across multiple channels
• Compile campaign project plans and manage timelines to ensure delivery against deadlines

• Support marketing initiatives aimed at increasing customer acquisition and converting demand into active customers
• Identify and target relevant customer segments through data driven digital marketing campaigns
• Build and maintain lead generation databases
• Work closely with the marketing and commercial teams to improve lead quality and conversion rates
• Support direct marketing initiatives and targeted customer outreach campaigns

• Research target audiences, industry trends, and competitor activity
• Analyse customer behaviour and digital journey insights to improve campaign performance
• Provide marketing insights that help guide future campaign strategy and optimisation

• Assist with planning and executing integrated marketing campaigns and activations
• Plan and execute on the ground activations, events, and promotional initiatives
• Support roadshows, field marketing activities, and building/site activations
• Coordinate below the line marketing initiatives such as flyer campaigns and direct marketing
• Coordinate campaign timelines and ensure effective delivery of marketing initiatives

• A tertiary qualification in Marketing, Communications, Business, Information Systems, Statistics or a related field

Experience & Knowledge

• Strong understanding of target audiences and customer journeys
• Proven experience managing and optimising digital campaigns
• Hands on experience with Google Ads, Meta Ads, LinkedIn campaigns and retargeting etc.
• Experience tracking campaign performance and optimising campaigns based on data insights
• Experience using tools such as:
  • Google Analytics
  • Google Tag Manager
  • Google Search Console
  • Google My Business
• Strong understanding of SEO and digital lead generation strategies
• Experience within the ISP or telecommunications industry would be advantageous

Skills & Attributes

• Strong analytical and data interpretation ability
• Attention to detail and objective driven approach
• Results oriented and commercially aware
• Ability to translate marketing data into clear insights and actionable improvements
• Strong organisational and project management skills
• Excellent written and verbal communication skills
• Ability to work both independently and collaboratively within a team
• Ability to prioritise multiple campaigns and deadlines
• Strong brand awareness and ability to maintain brand consistency

Specific Requirements:

• Clear health record
• Clear criminal record
• Clear credit record
• Two written references to be supplied

Faircape offers above market related salary. The amount offered will be dependent on qualifications, experience and other market related factors.

To see more about Faircape and what we have to offer go and look at our informative website