Merchandise Displayers and Window Trimmers

Decorator
Display Associate
Display Decorator
Display Specialist
In-Store Marketing Associate
Merchandiser
Visual Merchandiser (VM)
Visual Merchandising Specialist

What is a Merchandise Displayers and Window Trimmers?

Merchandise displayers and window trimmers are professionals responsible for designing and creating attractive visual displays in retail stores and other commercial environments. Their primary goal is to enhance the aesthetic appeal of products and attract customers through skillful arrangement, lighting, and choice of materials. These individuals utilize their artistic vision, creativity, and understanding of consumer behavior to develop eye-catching window displays and in-store arrangements that not only showcase merchandise effectively but also communicate the brand's message and enhance the shopping experience.

They collaborate with store managers, marketing teams, and other visual merchandising professionals to ensure that the displays align with promotional themes and seasonal trends. Merchandise displayers and window trimmers also have a keen eye for detail, analyzing foot traffic patterns and customer preferences to adjust displays as necessary. Additionally, they might be involved in the selection of props, backdrops, and other visual elements that complement the merchandise, aiming to create a cohesive and engaging shopping atmosphere.

Career Assessment
Career Assessment

Tasks

  • Plan commercial displays to entice and appeal to customers.
  • Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.
  • Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
  • Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.
  • Consult with store managers, buyers, sales associates, housekeeping staff, or engineering staff to determine appropriate placement of displays or products.

Technology Skills

Tools Used

Knowledge

  • Customer and Personal Service

    Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

  • Sales and Marketing

    Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

  • English Language

    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

  • Administration and Management

    Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Skills

  • Active Listening

    Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

  • Critical Thinking

    Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

  • Speaking

    Talking to others to convey information effectively.

  • Judgment and Decision Making

    Considering the relative costs and benefits of potential actions to choose the most appropriate one.

  • Coordination

    Adjusting actions in relation to others' actions.

Abilities

  • Visualization

    The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.

  • Oral Comprehension

    The ability to listen to and understand information and ideas presented through spoken words and sentences.

  • Oral Expression

    The ability to communicate information and ideas in speaking so others will understand.

  • Speech Clarity

    The ability to speak clearly so others can understand you.

  • Fluency of Ideas

    The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

Education

How much education does a new hire need to perform a job in this occupation?

  • High school diploma or equivalent
    39 %

    or: GED, High School Equivalency Certificate

  • Some college, no degree
    20 %
  • Bachelor's degree
    18 %

Work Activities

  • Getting Information

    Observing, receiving, and otherwise obtaining information from all relevant sources.

  • Performing General Physical Activities

    Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling materials.

  • Thinking Creatively

    Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

  • Handling and Moving Objects

    Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.

  • Communicating with Supervisors, Peers, or Subordinates

    Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Detailed Work Activities

  • Arrange artwork, products, or props.
  • Develop promotional strategies or plans.
  • Discuss production content and progress with others.
  • Maintain inventories of materials, equipment, or products.
  • Train others on work processes.

Work Interests

  • Artistic

    Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.

  • Realistic

    Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, transportation, machine operation, agriculture, animal services, physical or manual labor, athletics, or protective services.

  • Enterprising

    Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.

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Job Outlook

Projected salary and job growth

$29280.0 - $51230.0

New job opportunities are likely in the future. : Average

Assessment

Related assessments and tests

No assessment available.