Demonstrators and Product Promoters
What is a Demonstrators and Product Promoters?
Demonstrators and product promoters are professionals who engage with consumers to showcase and promote products, often in retail environments or at trade shows. Their primary goal is to attract and educate potential customers about the features and benefits of various products, ranging from household items to electronics and cosmetics. These individuals typically conduct live demonstrations that illustrate how the product works, which can motivate consumers to make purchases. They employ persuasive communication strategies, provide detailed product information, and handle customer inquiries to encourage sales. In addition, demonstrators and product promoters may gather feedback from consumers to relay to companies, contributing to product development and marketing strategies. This role requires a blend of charisma, product knowledge, and customer service skills, as they often serve as the direct link between the consumer and the brand. Overall, demonstrators and product promoters play a crucial role in influencing consumer buying decisions and enhancing product visibility in the marketplace.
Tasks
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Sell products being promoted and keep records of sales.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
Technology Skills
- Electronic mail software
- Video conferencing software
- Spreadsheet software
- Desktop communications software
- Office suite software
Tools Used
- Bar code reader equipment
- Cappuccino or espresso machines
- Pocket calculator
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Domestic toaster ovens
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Domestic electric skillets
Knowledge
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Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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Food Production
Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
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Public Safety and Security
Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Skills
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Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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Speaking
Talking to others to convey information effectively.
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Persuasion
Persuading others to change their minds or behavior.
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Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
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Service Orientation
Actively looking for ways to help people.
Abilities
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Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
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Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
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Speech Clarity
The ability to speak clearly so others can understand you.
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Speech Recognition
The ability to identify and understand the speech of another person.
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Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
Education
How much education does a new hire need to perform a job in this occupation?
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High school diploma or equivalent
or: GED, High School Equivalency Certificate
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Less than high school diploma
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Master's degree
Work Activities
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Performing for or Working Directly with the Public
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
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Selling or Influencing Others
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
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Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
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Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
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Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Detailed Work Activities
- Distribute promotional literature or samples to customers.
- Maintain records of sales or other business transactions.
- Sell products or services.
- Demonstrate products to consumers.
- Clean work areas.
Work Interests
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Enterprising
Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
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Conventional
Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
Job Outlook
Projected salary and job growth
$29460.0 - $58180.0
New job opportunities are likely in the future. : Average
Assessment
Related assessments and tests
No assessment available.