SOUTH AFRICA · SALARY IN RANDS

Agents and Business Managers of Artists, Performers, and Athletes

What the work involves, the skills employers want, and how to get started in South Africa.

  • Agent
  • Athlete Marketing Agent
  • Booker
  • Booking Agent
  • Entertainment Specialist
  • Literary Agent
  • Print Agent
  • Talent Agent

What do Agents and Business Managers of Artists, Performers, and Athletes do?

Agents and business managers of artists, performers, and athletes are professionals who specialize in guiding and managing the careers of individuals in the entertainment and sports industries. These individuals play a crucial role in negotiating contracts, securing job opportunities, and managing the professional trajectories of their clients. Agents typically focus on finding jobs for their clients, negotiating deals with studios, record labels, producers, and sports teams, while business managers handle financial aspects such as budgeting, investments, taxes, and overall financial planning. They work to ensure that their clients are not only showcased effectively but also compensated fairly for their talent and efforts. In addition to these primary functions, they often provide advice on marketing and personal branding, helping their clients build and maintain a strong public image. The profession requires strong interpersonal skills, industry knowledge, and the ability to network effectively within the competitive fields of entertainment and sports.

What the work actually is

  • Collect fees, commissions, or other payments, according to contract terms.
  • Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
  • Keep informed of industry trends and deals.
  • Conduct auditions or interviews to evaluate potential clients.
  • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.

Skills employers expect

Skills

  • Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Negotiation Bringing others together and trying to reconcile differences.
  • Persuasion Persuading others to change their minds or behavior.
  • Reading Comprehension Understanding written sentences and paragraphs in work-related documents.
  • Speaking Talking to others to convey information effectively.

Abilities

  • Oral Expression The ability to communicate information and ideas in speaking so others will understand.
  • Oral Comprehension The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Comprehension The ability to read and understand information and ideas presented in writing.
  • Problem Sensitivity The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
  • Speech Clarity The ability to speak clearly so others can understand you.

Knowledge

  • Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Fine Arts Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
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How people get into it

Education of new hires

Bachelor's degree
High school diploma or equivalent
or: GED, High School Equivalency Certificate
Master's degree

A normal week

  • Getting Information
  • Establishing and Maintaining Interpersonal Relationships
  • Thinking Creatively
  • Communicating with People Outside the Organization
  • Updating and Using Relevant Knowledge

Tools used on the job

Technology

  • Web page creation and editing software Facebook · LinkedIn · Salesforce Marketing Cloud
  • Video conferencing software Videoconferencing software · Zoom
  • Electronic mail software Email software · Microsoft Outlook
  • Accounting software Financial accounting software
  • Graphics or photo imaging software Adobe Photoshop

Tools

  • Scanners Computer data input scanners
  • Videoconferencing systems Videoconferencing equipment
  • Teleconference equipment Teleconferencing equipment
  • Digital camcorders or video cameras Digital video cameras
  • Special purpose telephones Multiline telephone systems

Who it suits

Enterprising

Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.

Social

Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.

Conventional

Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.

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Questions people ask

How much do Agents and Business Managers of Artists, Performers, and Athletes earn in South Africa?

Agents and Business Managers of Artists, Performers, and Athletes salaries in South Africa vary by experience, province and employer.

What do Agents and Business Managers of Artists, Performers, and Athletes do?

Collect fees, commissions, or other payments, according to contract terms, Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals and Keep informed of industry trends and deals.

How do I know if this career fits me?

Take the free Assessify career assessment. It matches your answers to careers and shows the South African salary next to each one.