Web Content Writer (UK Hours)

The Website Writer will produce high quality, SEO informed web copy that clearly communicates what MRI Software does, why it matters, and why buyers should choose it. This role is responsible for executing and contributing to a website and digital content strategy that aligns with MRI's brand voice and resonates with target audiences across global markets.

• Execute and contribute to a comprehensive website content strategy that aligns with MRI's brand voice and resonates with target audiences across global markets.
• Write and edit high quality web copy for product pages, solution pages, landing pages, campaign pages, and other digital content, ensuring all material is clear, compelling, and aligned to messaging frameworks.
• Craft headlines, sub headings, body copy, feature descriptions, and calls to action that succinctly communicate product value and drive buyer actions.
• Ensure all website copy reflects MRI's brand voice and tone guidelines, maintaining a consistent standard of quality across all pages and sections.
• Manage updates to existing web copy as products, messaging, or campaign priorities evolve, keeping the site current and accurate at all times.
• Partner with the Digital and Web team to ensure copy integrates effectively with page design, UX, and user journey optimisation.
• Align all web copy with SEO strategy, applying best practices for keyword integration, metadata writing, heading structure, and internal linking to maximise discoverability.
• Apply tools such as Ahrefs to inform keyword strategy, identify content gaps, and monitor search performance.
• Monitor and analyse content performance using Google Analytics and other data sources to inform future content decisions and optimisation priorities.
• Continuously test and refine web copy based on performance data, user behaviour insights, and evolving SEO best practices.
• Write and edit content for a range of digital channels beyond the core website, including blog posts, email marketing copy, social media content, and digital campaign assets.
• Support the development of landing page copy and digital content for demand generation campaigns in collaboration with the Campaigns team.
• Contribute to email marketing initiatives, writing clear and engaging copy aligned to audience segmentation and campaign objectives.
• Support web personalisation initiatives using platforms such as Webeo, contributing copy tailored to specific audience segments, industries, or geographies.
• Develop a strong understanding of web UX principles and buyer journey optimisation, ensuring copy supports intuitive navigation and clear conversion pathways.
• Contribute to A/B testing and copy experimentation initiatives, applying learnings to continuously improve web content performance.
• Collaborate with cross functional teams including Marketing, Design, Product, and Digital to ensure web content is aligned with business goals, campaign priorities, and product messaging.
• Work closely with the Content Manager and broader content team to ensure web copy aligns to shared brand standards, messaging frameworks, and editorial guidelines.
• Coordinate review and approval stages, ensuring the right stakeholders are engaged at the right time and feedback is incorporated efficiently.
• Manage and prioritise multiple web content projects simultaneously, maintaining clear visibility through shared tracking tools and content calendars.
• Plan and communicate proactively on progress and risks, flag capacity constraints or delivery risks to the Content Manager in a timely manner, proposing practical solutions where possible.
• Ensure all web and digital content adheres to MRI's brand voice, tone guidelines, and messaging standards, maintaining a consistently high standard of written output.
• Apply strong editing and proofreading skills to all content before publication, with particular attention to clarity, accuracy, and grammatical precision.
• Maintain and apply knowledge of MRI's product portfolio, target audiences, and key market narratives to ensure all content is relevant, accurate, and commercially effective.
• Contribute to the development and maintenance of web copy guidelines, templates, and best practice documentation for use across the team.

• 3+ years of experience in web copywriting, digital content writing, or B2B digital marketing, with a portfolio demonstrating high quality web and digital content output.
• Proven ability to write compelling, clear, and conversion focused web copy for B2B audiences, including product pages, landing pages, and campaign content.
• Strong knowledge of SEO best practices, with hands on experience applying them to improve organic performance.
• Solid understanding of web UX principles and buyer journey optimisation.
• Knowledge of B2B digital marketing channels and techniques, including email marketing, paid digital, and content led demand generation.
• Proficiency in WordPress for content management and publishing, Google Analytics for performance monitoring, and Microsoft Office.
• Experience with Ahrefs or equivalent SEO tools.
• Experience with email marketing and marketing automation platforms such as Pardot is an advantage.
• Experience with web personalisation tools such as Webeo is an advantage.
• Working knowledge of Canva or equivalent design tools for basic content formatting and visual support is an advantage.
• Exceptional written communication skills with a sharp, clear, and commercially focused writing style suited to B2B web and digital content.
• Strong editing and proofreading skills with a high standard of grammatical accuracy and attention to detail.
• Ability to write across multiple formats, tones, and audience types while maintaining a consistent brand voice.
• Highly organised with the ability to manage multiple concurrent projects to deadline in a fast paced, global environment.
• Collaborative working style with strong interpersonal skills and the ability to work effectively with remote and cross functional teams in a matrix organisation.
• Self motivated and proactive, with the ability to take ownership of work and continuously seek ways to improve content quality and performance.
• Comfortable working with data and performance metrics to inform content decisions and demonstrate impact.

Location: Johannesburg, South Africa. The role supports global digital content across EMEA, APAC, and the Americas. Occasional travel to events within South Africa is expected (approximately twice per year). The position requires working UK business hours (Monday to Friday, 09:00 - 17:30 BST/GMT) to support the global team. Hybrid working is available, with up to three days of working from home per week.

MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status, and more.