Senior Specialist: Sector Marcom

Empowering Africa's tomorrow, together one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group. Job Summary We're looking for a Senior Specialist: Sector Marcom to lead the marketing agenda for some of the continent's most influential sectors - including Energy & Resources, Infrastructure, Financial Institutions, and more. This is a high-impact, strategic role responsible for converting sector value propositions into integrated marketing strategies, commercial growth, and thought leadership that resonates across Africa and globally. You'll work closely with senior business leaders, product teams, and the broader GMCA community to build powerful narratives, deliver digital first campaigns, and unlock measurable business value. Job Description Role Strategic Marketing Leadership Develop and execute sector specific marketing strategies that support growth and commercial objectives. Build compelling narratives that position the organisation as a thought leader. Design go to market plans and account based marketing programmes. Client Centric Engagement Use insights, segmentation, and behavioural data to deliver personalised, high impact content. Partner with Coverage and CX teams to enhance the client journey. Digital First Execution Lead digital adoption using Salesforce, Demandbase, automation platforms, and analytics tools. Embed data driven optimisation to increase marketing performance. Performance & Governance Manage budgets, vendors, and delivery frameworks to ensure ROI and operational excellence. Maintain strong governance, regulatory alignment, and brand consistency. Stakeholder Leadership Collaborate with sector heads, product teams, and agencies to drive aligned, high quality campaigns. Influence senior stakeholders and support business priorities across African and global markets. Experience and Qualification Bachelor's degree (NQF7) in Marketing or related field. 8-10 years of B2B marketing experience in financial services, fintech, SaaS, consulting, or other high trust B2B environments. Proven success in sector marketing, commercialisation, and pipeline driving campaigns. Experience in CRM, ABM, marketing automation, and analytics. Strong commercial acumen, content development capability, and multi stakeholder management skills. Insight into industry trends across key African sectors. Education Bachelor s Degrees and Advanced Diplomas: Marketing (Required) Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank. Absa Bank Limited reserves the right not to make an appointment to the post as advertised