Senior Marketing Specialist - Campaign Management

Woolworths Financial Services Full time

Cape Town, South Africa Posted on 11/04/2025

Woolworths Financial Services, or WFS as it is better known, is a Joint Venture with Absa Bank, that supports the Woolworths retail business by providing in-store credit in the form of the Woolworths Store Card and offering value-added services including credit cards, personal loans and short-term insurance as well as life insurance linked to other products.

MAIN PURPOSE

To plan, develop, execute, and manage high-quality, cost-effective marketing projects and communications for Woolworths Financial Services (WFS). Continually seek to improve the efficiency and effectiveness of WFS Marketing. Ensure a consistent approach to the implementation of the marketing campaigns across WFS.

KEY RESPONSIBILITIES

Marketing Project Development and Management

• Develop effective marketing communications in achieving their marketing objectives.
• Plan and execute marketing campaigns that align with business and project objectives, utilizing DM channels such as Email, SMS, and In App, using associated tools (like Salesforce Marketing Cloud).
• Analytics & Reporting: Monitor and analyse KPIs to measure campaign performance, identify trends, and provide actionable insights for optimization and improvement.
• Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in digital marketing, and proactively recommend innovative strategies to drive business growth.
• Develop and execute marketing journeys, messaging, creative execution for projects and other marketing campaigns.
• Seek continual improvement in marketing communication quality by ensuring campaigns are regularly reviewed and learning implemented.
• Work with rest of business and marketing team to develop and execute campaigns.
• Project manage the campaign execution and project updates to achieve performance.

Campaign Governance

• Project Management: Develop and manage campaign timelines, ensuring that all tasks are completed on schedule and within budget.
• Ensuring marketing communications are product aligned, message on-brand, and adhere to all regulatory & budgetary requirements & considerations.
• Effective allocation, monitoring, and control of the campaign budget.
• Manage the impact of all communication messages to the entire customer base - awareness of reputational risk.

Relationship and Stakeholder Management

• Develop relationships with key colleagues and stakeholders across Woolworths, WFS and other business units to ensure customer focus and campaigns that meet business requirements.

Continuous Improvement and Synergies

• Build campaign expertise that can be applied across WFS products.
• Work with colleagues across Marketing (and other business units) to integrate and align communications plans and key messages.
• Manage supplier relationships in accordance with SLAs.
• Ensure quality and cost effectiveness.

KEY COMPETENCIES

TECHNICAL COMPETENCIES

• Advertising and Marketing
• Direct Marketing and Campaign Management and associated tools (like Salesforce Marketing Cloud)
• SA Marketing Environment (Regulatory, Best Practice)

QUALIFICATIONS

EXPERIENCE REQUIRED

• 5+ years' experience in developing and delivering world class marketing communications campaigns, Direct Marketing and Campaign Management and associated tools (like Salesforce Marketing Cloud).

ADDITIONAL REQUIREMENTS

• Detailed knowledge and experience of Direct Marketing and Campaign Management across multiple routes to market.
• Strong communication skills, written and verbal.
• Evidence of managing internal and external partnership agencies.

Woolworths Financial Services is a proud South African brand, who is committed to transformation. Meeting our employment equity goals will be taken into account in our recruitment decisions.