TRAFFIC Western Cape

Senior Marketing Coordinator.

Pavago

Job Description

Job Title: Senior Marketing Coordinator
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (PST Required)

About the Role

We're hiring a highly organized and execution-driven Senior Marketing Coordinator to support day-to-day executive operations, marketing execution, content coordination, and program administration.

This is a hands on, multi functional role for someone who thrives in structured yet entrepreneurial environments, pays close attention to detail, and takes ownership of follow through across executive support and marketing systems.

This role is not strategic marketing leadership - it is about consistent execution, organized implementation, and ensuring that marketing, content, communication, and administrative workflows run smoothly and correctly the first time.

What You'll Own Core Executive & Operating Support
  • Support day to day administrative coordination.
  • Manage calendar organization, scheduling, and communication workflows.
  • Maintain structured project tracking sheets and ensure task follow through.
  • Proactively identify gaps in workflows and flag inefficiencies.
Marketing Execution & Social Media Management
  • Create, design, schedule, and publish content across LinkedIn, Facebook, Instagram, and community groups.
  • Manage engagement, direct messaging, and community interaction.
  • Track engagement metrics and maintain organized performance reporting.
  • Assist in monitoring and setting up advertising campaigns for programs and events.
Content Creation & Program Materials
  • Edit and produce short form video content and graphics aligned with brand messaging.
  • Format and organize program documents (scripts, guides, workbooks, cheat sheets).
  • Maintain consistency in branding and content presentation across platforms.
Email Marketing & CRM Management
  • Build and manage email workflows using GoHighLevel.
  • Execute outreach campaigns and follow ups for prospects and participants.
  • Maintain clean CRM records and accurate pipeline tracking.
Program & Membership Administration
  • Organize digital program materials and manage updates.
  • Track member progress and support participant communication.
  • Troubleshoot minor technical issues within online platforms.
Research, Lead Generation & Digital Support
  • Conduct research to build Ideal Client Profiles and prospect lists.
  • Support lead generation initiatives and outreach campaigns.
  • Assist with minor website updates and account setups.
  • Compile reports and findings to support decision making.
Communication & Administrative Coordination
  • Maintain clear, professional written communication.
  • Organize inbox management and prioritize urgent matters appropriately.
  • Ensure documentation and shared files remain structured and accessible.
Must-Have Experience & Skills
  • Proven experience in executive assistance, marketing coordination, or digital operations support.
  • Experience supporting founders, coaches, or entrepreneurial businesses is preferred.
  • High proficiency in Google Workspace (Docs, Sheets, Drive, Calendar).
  • Experience using GoHighLevel CRM or similar marketing automation platforms.
  • Proficiency in Canva and video editing tools (Veed, OpusClips, or similar).
  • Strong understanding of LinkedIn, Facebook, and Instagram.
  • Strong written English communication skills.
  • Highly organized with strong multitasking ability in fast moving environments.
  • Self motivated and capable of working independently with minimal supervision.
  • High attention to detail with strong execution discipline.
Key Metrics for Success
  • Consistent and timely social media content execution.
  • Clean, organized, and up to date CRM and email workflows.
  • High engagement and responsive community management.
  • No missed follow ups in lead or participant communication.
  • Well organized program materials and digital assets.
  • Strong leadership confidence in operational reliability and support.
Interview Process
  • Initial Screening Call
  • Marketing & Systems-Focused Interview
  • Practical Task (Content or Workflow Exercise)
  • Final Interview
  • Internal Review & Approval
  • Offer & Onboarding

About This Role

Career insights for Marketing Managers positions

Salary Benchmark
$157,620/year
Source: O*NET (USD)
Job Outlook
This career will grow rapidly in the next few years.
Key Skills for This Role
Active Learning Active Listening Critical Thinking Reading Comprehension Social Perceptiveness
Common Technologies
Airtable Amazon Redshift MySQL CSS3 Drupal 10 Jakarta Server Pages Adobe After Effects 2024 Flip

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