Pre-Owned Sales Manager M/F

From the sale of new and used vehicules and tricks, to supply -chain, logistics management, material handling ans assembly for the automotive Industry, CFAO South Africa delivers a range of integrated mobility solutions across the automotive value chain contributing towards the support, development and growth of the Automotive Industry in South Africa, and across the rest of Africa.

We are looking for Pre-Owned Sales Manager M/F based: South Africa

The Pre-Owned Sales Manager is responsible for leading and growing the Used Equipment business across the Gauteng region. This role ensures strong procurement of quality used stock, maximised sales conversion, accurate valuations, disciplined pricing, and the management of stock rotation to achieve targeted GP%, revenue, and inventory health. The role drives performance through strong leadership, data-driven decision making, and disciplined execution to ensure the Used Equipment business contributes meaningfully to the overall profitability of the division.

• Develop and execute the Used Equipment sales strategy aligned to divisional targets for revenue, GP%, stock days, and margin growth.
• Identify market segments, competitor trends, pricing opportunities, and demand patterns to optimise portfolio performance.
• Implement a structured procurement and valuation model for all trade-ins, rental returns, customer disposals, and buy-ins.
• Maintain an updated market price matrix aligned to product age, hours, condition, NBV, and competitive benchmarks.
• Drive the Used Equipment monthly sales plan and ensure the achievement of volume, revenue, and GP targets.
• Manage the entire sales pipeline from leads to quotation, negotiation, deal closure, and delivery.
• Support the sales team with price guidance, deal structuring, discount control, and value-added propositions.
• Lead weekly sales pipeline reviews, ensuring accurate forecasting and proactive pipeline health management.

• Oversee sourcing of used machines through internal channels (rental returns, workshop rebuilds, trade-ins) and external suppliers.
• Ensure all incoming stock is inspected using the approved inspection sheet and valuation calculator.
• Manage refurbishment scope, standards, and costing in collaboration with the Workshop Manager.
• Ensure all used machines are properly reconditioned, quality-checked, and photographed for marketing.
• Own stock health: stock days, aging analysis, slow-moving stock, and rotation plans.
• Ensure pricing discipline and margin management through controlled discounting and cost recoveries.
• Ensure financial accuracy in valuations, refurb costs, invoicing, GRVs, and NBV alignment.
• Accountable for Pre-owned department P&L.
• Build strong customer relationships to drive repeat business and increase used equipment penetration.
• Develop strong partnerships with national and regional dealers, brokers, rental companies, and procurement agents.
• Manage customer expectations around quality, delivery timelines, financing, and after-sales support.
• Lead, coach, and develop the Pre-Owned Sales representative to drive high performance and accountability.
• Implement structured weekly check-ins, performance reviews, and targeted training/development plans.
• Promote a high-performance culture focused on discipline, accuracy, customer satisfaction, and strategic growth.

• Use Kerridge, QlikView, and CRM platforms to monitor sales performance, conversions, and stock metrics.
• Ensure all processes are followed: inspections, valuations, quotations, deal approvals, paperwork, invoicing, and delivery.

Ensure full compliance with SHEQ, CFAO governance, audit requirements, and ethical sales practices.