Pipeline Engine Lead
Job Description
Cape Town, South Africa Posted on 02/19/2026
Ello Technology is hiring a Pipeline Engine Lead to buildand run our predictable lead generation engine.
This is not "running ads."
This is owning the full pipeline: traffic funnels automation cleandelivery into Zoho CRM.
Your Core OutcomeDeliver minimum 1 qualified lead per business day into ZohoCRM for Sales to work.
What You'll Own- Paidcampaigns (Google, Meta, LinkedIn)
- Weeklyoptimization (CPL, booked calls, show rate, opportunity rate)
- Tracking& attribution (UTMs, GA4, conversion accuracy)
- CRMhygiene (99%+ sync accuracy, near-zero unknown sources)
You are measured on leads, conversion, and data integrity -not activity.
90-Day Target- 1qualified lead per business day consistently
- Clearweekly scoreboards (CPL-Q, booked, show, opportunity, close)
- Provenpaid + conversion optimization experience
- CRMfield mapping & routing competence (Zoho)
- Abilityto diagnose funnel leaks quickly
You cannot "learn GHL later" in this role.