Marketing Manager, Digital Banking & Value-Added Solutions

Marketing Manager, Digital Banking & Value-Added Solutions

Business Segment: Personal & Private Banking

Company: Standard Bank of South Africa

Location: ZA, GP, Johannesburg, 30 Baker Street

To implement winning Integrated Marketing and Communication (IMC) campaigns for the Personal & Private Banking South Africa area in scope, ensuring cohesive and integrated marketing communication delivery across all advertising, direct marketing and digital marketing channels and activities to deliver a consistent and compelling message to target audiences. To contribute to marketing excellence, innovation, partnerships, and collaboration in Personal & Private Banking South Africa, whilst aligning to the Group standards.

• Business Commerce or Marketing Degree

7 Years' proven track record in integrated digital marketing, with experience across mobile apps, online platforms, and value-added financial solutions.

Strong understanding of personal and private banking customer segments, including digital adoption drivers and customer lifecycle management.

Demonstrated ability to design and execute multi-channel campaigns and through-the-line campaigns (app, web, email, social, paid media, etc) that deliver measurable business outcomes.

Experience in data-driven marketing, leveraging analytics, customer insights, and performance metrics to refine strategies.

Familiarity with digital/platform product marketing, including go-to-market strategies for new app features and value-added services.

Ability to collaborate across cross-functional teams (product, technology, compliance, customer experience) to ensure seamless execution.

Strong stakeholder management skills with a history of aligning marketing initiatives to business objectives in financial services.

Experience in integrating various through-the-funnel messages into digital and media platforms, particularly through owned, paid and earned channel applications.