Growth & Demand Generation Specialist

Job no: 530811

Brand: Marketing

Work type: Full time

Location: Johannesburg

Categories: Marketing and Communication

Growth & Demand Generation Specialist (B2B) to join Flight Centre Travel Group's global marketing function, supporting our portfolio of corporate brands including FCM and Corporate Traveller.

This role plays a key part in executing ROI focused, omnichannel digital marketing initiatives across paid media, website, email marketing, organic (SEO), and analytics. Sitting within a global marketing framework, you'll support both global and regional marketing plans, working closely with Growth & Demand Generation Managers and brand stakeholders to drive acquisition, retention, and growth.

You'll be hands on in campaign execution, platform optimisation, reporting, and insights, contributing to digital performance improvements across regions while ensuring brand messaging, tone of voice, and value propositions remain consistent online.

• Support the execution of digital marketing strategies to drive B2B acquisition, retention, and growth
• Execute ROI focused, omnichannel campaigns across paid media, email, social, website, and content platforms
• Assist in the delivery of SEO and CRO initiatives to improve traffic quality and onsite conversion
• Build and deploy email marketing campaigns using marketing automation platforms
• Work within the CMS to publish content, campaigns, and website updates
• Support the ongoing improvement of website usability, functionality, and design
• Monitor campaign activity across social and paid channels
• Compile monthly regional and global performance reports with insights and optimisation opportunities
• Work within analytics platforms to ensure accurate, reliable reporting
• Support data hygiene initiatives and Salesforce CRM reporting

• A solid understanding of the B2B marketing environment and buyer journey
• Foundational knowledge of cross channel digital marketing, including paid media, SEO, websites, and email
• 2+ years' experience in a digital marketing or growth role within a reputable brand or agency environment
• Comfortable working with analytics and reporting tools to track performance and identify opportunities
• Strong communication and collaboration skills, with the ability to work cross functionally
• A proactive, detail oriented mindset with strong executional capability
• Ability to manage multiple tasks while meeting deadlines in a global environment

• Degree in Marketing, Digital Marketing, Communications, or related field
• Experience with tools such as Google Analytics 4, Google Tag Manager, PowerBI, or similar
• Exposure to CMS platforms and marketing automation tools
• Understanding of SEO, CRO, and digital optimisation best practices
• Experience supporting Salesforce CRM reporting and data cleanup
• Background in B2B, corporate, or professional services marketing

• Execute and optimise digital marketing campaigns across paid, owned, and earned channels
• Publish and maintain website and campaign content via CMS platforms
• Build and deploy email marketing programmes through automation tools
• Monitor performance metrics and campaign activity across regions
• Assist with monthly reporting and data analysis to support decision making
• Collaborate with global and regional stakeholders to deliver marketing initiatives
• Ensure brand consistency across all digital touchpoints
• Contribute insights to improve campaign effectiveness and platform performance

• Inclusive, collaborative culture at Flight Centre Travel Group
• Access to LinkedIn Learning and ongoing development opportunities
• Exclusive travel perks and retail discounts
• Strong focus on mental wellbeing and work-life balance
• Opportunities to work within a global marketing framework
• A business that values sustainability and giving back

Applications close: 30 Apr 2026 South Africa Standard Time