Executive: Product and Segment Marketing

Job title: Executive: Product and Segment Marketing

Job grade: M3

Group/ BU: CSB

Division: Marketing

Span of control: 5-10

Reports to: Top Management

REM Functional Area:

The Executive: Product Management is accountable for designing and leading the end-to-end product vision and portfolio strategy for Telkom Consumer, focused on profitable growth across different product portfolios to drive segment penetration.

This role leverages IT capabilities and marketplace economics to develop customer value propositions, including defining pricing principles and ownership of portfolio P&L across broadband, voice, digital content, convergence and future digital ecosystem products.

The role serves as the catalyst for growth by balancing technology capability, human-centred design, market segmentation, and regulatory framework governance to create a sustainable product pipeline.

1. Product Strategy and Innovation
Develop and own the long-term product vision aligned to consumer and SMB growth ambitions.
Identify emerging market trends and translate them into product opportunities.
Drive a product-led growth and customer experience-led innovation model.
Lead the creation of disruptive bundle offers, value propositions, and new digital ecosystem products.

2. Product Portfolio Leadership and Lifecycle Management
Oversee full end-to-end product lifecycle from ideation to sunset.
Ensure portfolio profitability, cost-to-serve optimisation, pricing excellence and value-based monetisation.
Maintain portfolio relevance through continuous iteration, competitive benchmarking, A/B testing, and performance analytics.
Establish governance and guardrails for product compliance, security, privacy (POPIA), and technology alignment.

3. Customer-Centricity and Experience Excellence
Champion a "customer-obsessed" culture supported by journey mapping, customer insights, design thinking.
Integrate behavioural, transactional, and predictive insight from AI, analytics, and product telemetry into product decisions.
Ensure products deliver seamless omnichannel experience across digital, retail, assisted channels, and self-service platforms.

4. Digital Platform and Technology Enablement
Partner with Technology, Data, Digital and IT teams to ensure product readiness, scalability, interoperability, cybersecurity, and cloud enablement.
Support API-based ecosystem integration and platform partnerships to enable marketplace, co-creation, and embedded service models.

5. Commercial and Business Performance
Own revenue, growth, unit economics, market share, margin contribution, and adoption KPIs.
Lead pricing strategies, commercial pilots, experimentation frameworks, and go-to-market execution.
Drive product profitability through targeted investment, customer lifecycle optimisation, churn prevention, and monetisation initiatives.

6. Leadership and Stakeholder Enablement
Lead and inspire high-performing product management teams with future-ready skills.
Collaborate cross-functionally with internal and external stakeholders including channel partners, technology ecosystems, regulators, commercial teams, and executive leadership forums.
Lead diversity, culture, wellbeing, and future skills uplift aligned to organisational values.

Functional Knowledge/ Skills
Human-centred Product Design
Product Vision & Portfolio Strategy
P&L Ownership
Pricing Strategy
Revenue and Profitability Modelling
Segmentation design
Business Case Development
Platform & Ecosystem Thinking
Marketplace economics and partnerships management
Technology Architecture Literacy

Competencies (Behaviour)
Strategic Planning and Execution
Analytical and Critical Thinking
Commercial Acumen
Leadership, Coaching, and Stakeholder Influence
Decision-Making under Pressure
Communication and Change Leadership
Negotiation and Conflict Resolution
Collaboration and Relationship Building
Professional Integrity and Ethical Leadership
Resilience and Composure

• None

NQF 8: 4 year Bachelor's Degree or Honours/ Postgraduate Diploma

MBA will be an advantage

8 Years relevant experience, of which at least 3 years on senior management level

Certification, qualifications and experience:
Certifications in Design Thinking, Cloud Architecture Certification (AWS, Azure, GCP) will be advantageous.
NQF 8: 4 year Bachelor's Degree or Honours/ Postgraduate Diploma in Engineering, Marketing, Business Scienceor Economics.
Postgraduate qualification (MBA/Masters) will be preferred.
Minimum 8 - 10 years of experience, with at least 5 years in senior management roles in telecoms, digital platforms, fintech, subscription-based models or fast-growth consumer industries.
Demonstrated track record in multi-product portfolio management, P&L management, emerging technology adoption.

Special requirements:
Ability to work in fast-changing, ambiguous environments.
Availability for travel and flexible working structures.

• Prepared to travel
• Willing to work flexible working hours

• None

Internal:
Network, IT, Group Innovation
CSB CEO, CSB Executive leadership team
Strategy, Finance, Data and Digital
CX, Marketing, Sales and Channels
HR, Legal, Risk and Governance

External:
Technology vendors
Regulators and Industry bodies
Industry alliances and ecosystem collaborators