Email & Content Marketing Specialist

Join a dynamic remote-first environment where creativity, performance marketing, and SEO-driven content come together to support the growth of an innovative AI-focused product. In this role, you will play a key part in executing high-impact email campaigns and publishing optimized content designed to engage student audiences and drive acquisition. Working closely with SEO and growth teams, you will transform strategic initiatives into measurable results through consistent execution and data-driven optimization. This opportunity is ideal for someone who enjoys fast-paced workflows, content production, and campaign management while contributing to meaningful digital experiences. You'll have the chance to work with modern marketing tools, collaborate across teams, and directly influence user engagement and organic growth performance in a highly collaborative global setting.

• Plan, execute, and manage broadcast email campaigns across acquisition lists, dormant audiences, and academic calendar initiatives
• Build, QA, segment, schedule, and launch campaigns within email service providers while ensuring proper tracking and deliverability
• Maintain list hygiene processes, unsubscribe management, and suppression handling to support healthy email performance
• Conduct A/B testing on subject lines, preview text, calls-to-action, and messaging strategies to improve engagement metrics
• Produce, edit, and publish SEO-focused blog articles, guides, and educational content aligned with the content roadmap
• Optimize existing website content through on-page SEO improvements, internal linking, metadata updates, and content refreshes
• Coordinate with freelance writers and editors when additional production support is required
• Track campaign and content performance metrics including open rates, click-through rates, rankings, traffic, and conversions
• Deliver weekly and monthly performance reports while identifying optimization opportunities and recommending actionable improvements
• Collaborate closely with SEO and growth stakeholders to ensure campaigns and content initiatives align with broader acquisition goals

• 2 to 4 years of experience in email marketing, content marketing, or a combined digital marketing role
• Hands on experience with modern email marketing platforms such as Klaviyo, Customer.io, Mailchimp, HubSpot, or similar tools
• Solid understanding of audience segmentation, email list management, and deliverability best practices
• Familiarity with content management systems such as WordPress and strong knowledge of on page SEO fundamentals
• Excellent writing and editing skills with the ability to create clear, engaging, and brand aligned content
• Analytical mindset with the ability to interpret marketing performance data and translate insights into optimization actions
• Strong organizational skills with the ability to manage multiple deliverables and meet deadlines independently
• Experience with SEO tools such as SEMrush, Google Search Console, GA4, or Looker Studio is considered a plus
• Familiarity with academic, education, or student focused audiences is advantageous
• Knowledge of technical email deliverability concepts such as SPF, DKIM, DMARC, and sender reputation management is a plus

• Fully remote opportunity with a globally distributed team
• Competitive salary package
• Exposure to innovative AI technologies and modern digital marketing trends
• Opportunity to work on impactful growth and acquisition campaigns
• Flexible and collaborative work environment
• Career development and skill building opportunitiesInternational experience working with cross functional teams
• Access to modern marketing tools and platforms