TRAFFIC Gauteng

Creative Marketing Generalist

Buzzblock (PTY) Ltd

Job Description

Creative Marketing Generalist - East Rand Job Spec - Marketing Position Creative Marketing Generalist Introduction

We are looking for a highly creative and strategic Creative Marketing Generalist to drive brand awareness and engagement through innovative marketing initiatives. This role requires a strong creative skill set, a deep understanding of both online and offline marketing, and expertise in brand-building techniques. The ideal candidate will develop and execute marketing campaigns tailored to different market segments and demographics, ensuring our brand resonates locally and beyond.

Key Responsibilities
  • Develop and implement creative marketing campaigns to enhance brand awareness.
  • Utilize both online and offline marketing strategies to maximize reach and impact.
  • Drive brand-building initiatives, ensuring consistency and strong market positioning.
  • Create compelling visual and written content for various platforms.
  • Analyse market trends and tailor campaigns to different demographics and target audiences.
  • Collaborate with internal teams and external partners to execute marketing strategies effectively.
  • Innovate new ways to engage with our audience and differentiate our brand.
Requirements
  • Strong creative and visual storytelling skills.
  • Experience in brand marketing, campaign development, and content creation.
  • Understanding of local market dynamics and ability to target diverse audience segments.
  • Proficiency in digital marketing, social media, and traditional advertising methods.
  • Ability to think strategically while executing hands on creative work.

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About This Role

Career insights for Advertising and Promotions Managers positions

Salary Benchmark
R42,824/month
R29,904 to R59,610/month
Source: WageIndicator ZAR data
Key Skills for This Role
Active Listening Critical Thinking Social Perceptiveness Speaking Judgment and Decision Making
Common Technologies
Adobe After Effects Final Cut Pro Avid Media Composer Adobe Dreamweaver Adobe Experience Manager (AEM) Meta Business analysis software Data visualization software

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