Creative and Brand Specialist

Job Functions: Brand Strategy & Positioning

• Translate the company's positioning ("The Power to Predict") into actionable brand narratives and messaging across verticals and regions.
• Support the refinement of brand value propositions for specific markets, industries, and customer personas.
• Work with senior leadership to localise and scale brand positioning internationally.
• Ensure brand messaging remains future-fit, relevant, and connected to evolving business objectives.

Brand Management & Governance

• Maintain and enforce brand guidelines across all channels, regions, and partners.
• Align brand implementation with broader marketing and business goals.
• Conduct audits to ensure brand consistency in internal and customer-facing materials.
• Provide brand input for business development, partner onboarding, and product packaging.

Hands-on Creative Design

• Create, adapt, and deliver high-quality design assets (digital, print, presentations, social, events, campaigns, etc.).
• Develop and maintain a scalable library of brand templates, toolkits, and collateral.
• Translate brand strategy into visually compelling concepts and campaigns.
• Design for both internal (employee/culture) and external (customer/partner) initiatives.

Creative Oversight & Collaboration

• Brief, review, and sign off on designs from creative teams (internal/external).
• Provide strategic and tactical creative direction to ensure visuals reflect brand tone and market positioning.
• Manage the review and QA process for digital, print, and environmental branding assets.
• Collaborate closely with digital, content, marketing, and product teams.

Campaign Development & Rollout

• Partner with Marketing to conceptualise, design, and execute brand-led campaigns.
• Ensure campaigns align with the company's identity, tone, and value proposition.
• Adapt and refine messaging and creative for cross-market and regional relevance.

Internal Brand Culture

• Build internal engagement around brand values through visual storytelling, campaigns, and recognition programmes.
• Partner with People & Culture to integrate brand into employee experience initiatives.

Partner & International Branding

• Support partner branding and co-branding efforts to align with brand standards.
• Provide design tools, templates, and guidance to regional/international partners.
• Work with resellers and agencies to ensure correct brand implementation globally.

Brand Assets

• Coordinate design and branding for internal and external events.
• Maintain and update a library of scalable brand templates and assets.
• Manage inventory and fulfilment for branded assets, corporate wear, and promotional items.

Digital Presence & Social Media Branding

• Design and oversee branding consistency across all digital channels, including social media, email, and website.
• Work with digital and content teams to ensure visual and verbal identity are unified across platforms.

Innovation & Scalability

• Identify opportunities to evolve the brand toolkit, creative processes, and improve brand accessibility.
• Proactively drive improvements in brand and creative governance systems.

The Successful Applicant Qualifications & Experience

• Bachelor's degree in Graphic Design, Visual Communication, Branding, Marketing, or related field.
• Postgraduate qualification in Branding or Marketing is a plus, but not essential.
• 3+ years' experience in a design, brand, or creative role (agency or client-side).
• Proven track record in building and evolving brand identity and campaigns.
• Minimum 2 years' hands-on design experience for digital and print.
• Background in Tech, SaaS

Skills

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects or Premiere a plus).
• Strong visual and conceptual thinking with a portfolio showcasing design and brand work.
• Solid understanding of brand strategy, positioning, and governance.
• Excellent communication and project management skills.
• Collaborative mindset with ability to work across functions and regions.
• Detail-oriented, quality-driven, and deadline-focused

What's on Offer

You have an eye for design, a strategic mindset, and the ability to balance creativity with brand governance. You thrive in a collaborative environment, can guide creative execution, and enjoy bringing brand values to life visually-whether for customers, partners, or internal teams.

Contact Hervine Muya Quote job refJN-344 Phone number