Content Specialist

Remote, South Africa Posted on 16/01/2026

This role exists to turn brand and SME insights into scalable, digitally optimised content that drives engagement, nurtures audiences and supports pipeline creation. Evolving from a traditional copywriting remit, the Content Specialist owns content planning, optimisation, distribution and performance, ensuring our client's insight travels further, works harder, and contributes directly to commercial outcomes.

• Shift content from "created" to "activated" across CRM, email, LinkedIn and web
• Improve reach, engagement and nurture effectiveness without increasing content volume
• Reduce manual effort through automation, templates and AI-enabled workflows
• Support the journey from brand & engagement & pipeline

• Own the content calendar across brands and regions
• Translate brand narratives, propositions and SME insights into structured content themes aligned to campaigns, sectors and personas
• Repurpose content into multi-format pieces

• Optimise content for email nurture campaigns, LinkedIn, websites and landing pages
• Manage content tagging, segmentation logic and CTA placement to support automation
• Ensure content is designed for reuse, repurposing and scale

• Build and optimise content-led nurture journeys, ensuring messaging, cadence and CTAs align to priorities
• Partner closely with sales and marketing stakeholders to shape journeys that reflect real buyer conversations and consultant insight
• Ensure content is designed for automation, segmentation and reuse, improving efficiency without losing human, SME-led tone
• Review journey performance and refine messaging based on engagement signals and commercial feedback

• Use AI tools to speed up editing, repurposing and formatting, reduce admin and duplication
• Maintain human, SME-led insight at the core to input to all content
• Ensure and uphold tone of voice

• Strong copywriting and editing skills
• Understanding of marketing automation and nurture journeys
• Ability to structure content for reuse, automation and scale
• Confident working with templates, workflows and campaign frameworks
• Highly organised and process-driven
• Comfortable working across time zones and multiple stakeholders
• Collaborative, responsive and commercially aware