Business Development Representative (BDR)

Location: Johannesburg

NMG Benefits delivers end to end consulting, actuarial, and administration expertise across healthcare, retirement, and individual financial planning.

We help employers see the full picture of their workforce benefits through an actuarial lens, transforming insights into strategic actions that drive employee engagement, loyalty, and long term financial security.

More than 500 leading South African companies - including Aveng, Anglo American, Primedia, Pick n Pay, JP Morgan, and Business Connexion - trust us not just for advice, but for strategic insight that translates complex workforce realities into actionable solutions.

This role exists to create volume at the top of the sales funnel. Your mission is simple: start conversations with the right employers and convert them into qualified first meetings for our senior commercial leaders.

This is a hands on, high activity role for someone who thrives on momentum, enjoys measurable results, and isn't afraid of rejection. You won't be closing deals, designing solutions, consulting or managing clients; your focus is purely on front end growth, generating opportunities and creating a healthy early stage pipeline.

This role is also a launchpad for growth. High performers can progress into senior business development, commercial or sales roles, industry specialist positions, or client facing consulting opportunities.

Market Activation and Prospecting

• Proactively identify and target potential employer prospects
• Conduct outbound outreach via phone, email, LinkedIn, and referrals
• Initiate first conversations with HR, People, Rewards, and Finance leaders
• Book qualified first meetings for senior commercial and business leaders

Qualification and Handover

• Qualify opportunities against agreed criteria (size, intent, relevance)
• Capture accurate notes and context
• Hand over cleanly to the appropriate senior leader
• Maintain pipeline hygiene in CRM
• You do not own deals beyond first qualification
• Provide feedback from the market, including:
  • Common objections
  • Employer priorities
  • Competitor positioning
• Help sharpen messaging based on real world insights

This is a numbers driven role, fully supported by coaching and structure. Your success in this role is measured by clear, tangible outcomes:

• Weekly outbound activity - the volume of your proactive outreach
• Meaningful conversations held - engaging with the right decision makers
• Qualified first meetings booked - turning conversations into opportunities for senior leaders
• Conversion rate - the percentage of conversations that result in meetings
• Early stage pipeline value created - the potential business you help generate

This is a numbers driven role, supported by coaching and structure.

• Has 1-5 years of B2B sales or outbound experience (with proven track record)
• Is comfortable with cold outreach and rejection
• Is energetic, resilient, and disciplined
• Can hit activity targets without needing constant supervision
• Is curious about business and people dynamics
• Communicates clearly and confidently
• Experience in HR, benefits, insurance, SaaS, or professional services is an advantage - but not essential
• Reputation with Purpose: Shape the future of employee wellness through insight led, integrated solutions.
• Platform for Innovation: Help design and deliver a new model of employer impact in a rapidly evolving landscape.
• High Performance Culture: Competitive base salary with substantial upside potential linked to your impact.
• Meaningful Work: Make a tangible difference in the lives of employees navigating challenges from financial stress to healthcare and legacy planning.

The NMG SA Group of Companies are authorised financial service providers t/a NMG Benefits