Brand Manager Lip, Shower and Wound Care

Job Purpose

Long term growth of Beiersdorf Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy and roadmap. Define and achieve specific net sales and market share objectives through the development and execution of the annual marketing plan

Job Accountabilities

Brand Management

• Responsible for the deployment of global/regional mix & landing innovation and support OTIF.
• Responsible for communication deployment, precision marketing assets and adaptations of global / regional playbooks, as aligned with the Region.
• Regional alignment on all plans, trackers, launches, local market requirements (inc BDIs).
• Completes business cases and tracks success of launches. Recommends RSP based on Business Cases. Recommends support plans.
• Competitor monitoring and reporting of activity to local MU & Region. Competitor deep dives as required, with action planning. Monthly trackers and project updates to leadership teams.
• Influencer selection and briefing
• Responsible for development of annual Media & Sales Briefs.
• Complete required analyses and template completion for annual brand planning process inc PMP, Sales Briefing and ABP
• Align S&CM team on activity plans and go to market plans, with focus on best in class execution

Analytics

• Responsible for NPD forecast volume review and assumptions, & regional alignment. Input into overall brand forecast review and completion.
• Evaluate Brand performance, gather and interpret data & propose activities to rectify poor performance, and spot opportunity / gaps in the market
• Responsible for developing and tracking Innovations monthly performance

Stakeholder Management

• Responsible for the briefing and project mgmt. of creative, media, influencer, PR, Activation & Customer Service agencies - as required by the business.
• Responsible for management of and forming relationship with the Regional teams

Marketing Insights

• Responsible for keeping abreast of developments in market and in trade.
• Responsible for keeping abreast of NPD developments in their categories.
• Input into claims development, and responsible for legal approval.

Project Management

• Input into customer marketing plan priorities.
• Responsible for project managing NPD/ Launch/Relaunch process within the business
• With the support of Sales and S&CM ensure plans are effectively executed in trade on time.

Budget/Financial Management

• Input into Annual marketing plan. Responsible for deployment of plan On Time in Full, within budget, according to all KPI's, with specific focus on Non Working Media.
• Gives input/recommendation on investment based on ongoing tracking of SOA/SOM
• Responsible for accurately managing allocated budgets throughout the year.
• Responsible for accurate recons, and media PO tracking.
• Responsible for maximising the return on investment by tracking ATL campaigns with scantrack and PLEs feedback into the business. Implement agreed course correction plans if necessary.
• Responsible for pulling B1 reports, checking financials to M1 and highlighting any issues to MM.

Education & Experience

• Relevant tertiary qualification
• Minimum 4 years brand management experience in FMCG industry

Skills & Attributes

• Ability to identify patterns in data and develop action plans in response.
• Ability to lead a project team.
• Strong presentation and communication skills,
• Good influencing skills.
• Strong can-do-attitude
• High level of curiosity
• Strong stakeholder management skills.
• Experienced in creating & executing digital brand campaigns and understanding of the digital landscape
• Excellent analytical and financial skills for share analyses and business case development.
• Able to critique creative and an eye for perfection.
• Strong Ownership mentality
• Project management skills

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your responsible recruiter isAkash Sharma. Please apply online via the Beiersdorf Intranet until10th April, 2026.